Known for continuously rolling out new products and enhancing existing ones, Google did it again. Now, a professional SEO firm will benefit from the updated SEO starter guide. The last time this guide got updated was in 2012. Now, after several years of working on it, Google republished the guide.
One important note is that according to Google, this new release does not make the earlier starter guide irrelevant. However, what makes the new release beneficial to any reputable SEO services company is that it now includes details for markup and mobile. Also, instead of publishing the guide in PDF, it is in HTML. Because of that, it offers better accessibility.
Another change is that Google got rid of the webmaster academy, considering that it was redundant. Instead, a significant amount of the content merged. At the same time, additional information went into the starter guide, again focusing on structured markup and mobile. Since both of these areas are critical components of search engine optimization services, it will benefit both the experts and their customers.
Overall, the new starter guide is a compilation of both previously available and newly added information. For SEO purposes, this gives experts virtually everything that they need. Also, the new guide comes in nine languages: English, French, Japanese, Russian, German, Spanish, Turkish, Portuguese, and Italian. While it’s not yet an option, rumor has it that Google will soon add several other languages such as Arabic.
Since 2008 when the first starter guide rolled out and even after the latest update in 2012, a lot has changed in the world of SEO. Now, an SEO services company has an even better resource regarding the recommendations made by Google for making websites search engine-friendly. Ultimately, when you hire an optimization firm, it will have a greater understanding of your site, thereby offering more enhanced SEO services.
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At MacRAE’s Marketing, we utilize the updated Google starter guide plus many additional resources to ensure that we provide you with exemplary services that get optimal results. For information about our company and the full spectrum of our capabilities, please visit us online or call to speak with a company representative. We know just how critical optimization is for today’s SEO landscape and for getting ahead of the competition. In response, we always do whatever it takes to help our customers succeed.