SEO Services Company: A Comprehensive Guide to Link Building for SEO in 2017

Because things continuously evolve, it is imperative that you hire the right SEO services company. Especially when it comes to developing a comprehensive link building campaign, SEO services for your small business are essential. Providing all of the link building strategies in a single article is impossible, which is why a top SEO company wanted to cover a few of the more important aspects.

•    Use Quality Links – The links must be high quality, including organic editorial links that come from brand mentions. The driver behind this is Google’s ongoing effort to improve the quality of search findings. The days of earning a legitimate link for your site through a directory listing are gone and, in fact, Google could discount those links.

•    Link Organization – For link building, there is no one-size-fits-all strategy. Therefore, it is essential to take a customized approach using a variety of considerations, such as website history, reputation, community, industry and non-industry relationships, direct and search competitors, current link profile, and audience. To develop a comprehensive strategy, the expert who you hire for SEO services for your small business will have industry experience, understanding, and research capability.

•    Define the End Game – Before an SEO expert can build a successful link building campaign, you need to have goals. Without having an attainable goal in mind, links are constantly pursued without improved performance.

•    Identify Your Product or Service – Identify what it is that you plan to offer your customers as a means of earning links. For instance, you need to know who your industry influencers are, followed by creating useful, informative, and helpful content that they find appealing. Typically, content includes expanded list posts, how-to and go-to guides, infographics, and so on.

•    Funnel Authority – Once you attract links to your content, you need to funnel authority from one page to another. That way, more traffic is driven to your site’s pages to help convert prospects into loyal customers. Funneling authority is accomplished with links that go to your website homepage, to your brand name, and to product pages and that contain keywords associated with your ranking efforts.

These are just a few of the things involved in developing a successful link building campaign. When carefully planned, you will experience a consistent increase in the quality and quantity of third-party websites that start linking to the most important pages on your site. At MacRAE’s Marketing, our team has the expertise and skills required to achieve this goal. Please visit our website to learn more about our services or call us today.

SEO Services Company: A Comprehensive Guide to Link Building for SEO in 2017


When hiring a web design and development services Company, you need to ask key questions. SEO and marketing strategies continually evolve, meaning that every year, they change. Therefore, the questions that you ask in 2017 will be different from questions asked last year. The goal is to identify the best website designers and developers so that you can enjoy tremendous online success.

Key Questions to Ask

For superior SEO services in Toronto in 2017, start with the following eight questions.

Are design and development handled in-house?
How many years has your team provided SEO and marketing strategies for online businesses?
Do your services focus on mobile users?
Do you offer ongoing maintenance services and support?
How is your pricing established?
How long will it take to build my website?
Will all of the design source files for internal use be provided?
How is success tracked?

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565 Orwell Street, Unit A
Mississauga, Ontario
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Internet Marketing Consultancy: Long Term Benefits for SEO that You Must Know

Did you know that with internet marketing consultancy, SEO can actually provide your business with a number of long-term benefits? Investing in search engine optimization services not only offers long-lasting results, it provides you with peace of mind knowing that once your website has achieved higher rankings, and that it will continue to deliver leads and customers.

In fact, choosing to invest in search engine optimization services can easily be one of the best decisions that you will ever make for your business. Unlike other marketing strategies, SEO is not temporary in nature. In other words, it will continue providing results long after your initial investment.

Search engine optimization works both locally and nationally in helping you in dominate your marketing efforts and reach customers. By taking advantage of this benefit, you can expand your business much farther than ever anticipated. Websites with high rankings also tend to attract a greater degree of social media exposure. Social media and search engine optimization work hand-in-hand. While SEO delivers increased social media visibility, social media popularity is likewise beneficial for the purposes of search engine optimization.

Search engine optimization services are unique to other forms of marketing in that they ensure your website is working for you around the clock. Even after you have retired for the evening, SEO is still working to generate leads and deliver customers. This is just one of many benefits when working with a digital media marketing consultant.

Working with digital marketing consulting companies to develop a customized SEO strategy for your website can also help increase brand awareness. The fact is that today, most consumers are more likely to trust brands when those brands appear in the first few positions on a search engine results page opposed to brands that do not have a good online presence. If you have a small business that needs increased brand awareness, investing in search engine optimization can help you gain a top coveted position while increasing exposure of your brand.

Ultimately, search engine optimization is vital for all businesses, regardless of the industry or size of the operation. Having a website that is fully optimized is an absolute necessity in today’s world of business. Rather than view this as money spent, look at it as money invested in the long-term success of your business.

For superior SEO services, MacRae Marketing is a highly-respected and trusted source. If you need help getting a new business off the ground or want to increase visibility of an existing business, please contact us today.

Internet Marketing Consultancy: Long Term Benefits for SEO that You Must Know

Professional SEO Services Can Help with Launch of New Microsoft BING Ad Bots for Managing Campaigns


Have you heard about the new bots Microsoft is launching to assist with managing BING ad campaigns? If not, it’s time to get educated. These third-party bots are now available in Facebook Messenger, Google Sheets, Slack, and elsewhere. They can be used by marketers for obtaining information regarding campaign performance.

In some cases, marketers can utilize this information and then take action to improve campaign performance. For marketers who are a little uncertain about utilizing the information generated by the bots, professional SEO services are proven to be critical in putting the information to work.

Microsoft has been working extensively in the fields of artificial intelligence, machine learning, and bots. Referred to as an Associate Account Manager in the Box, the concept behind the bot is to make it possible for Bing advertisers to be guided by their own virtual account manager. Not only will the bot tell brands how their campaigns are doing, it can make recommendations regarding what they could be doing to improve the performance of the ads. Ultimately, this could give marketers the ability to automate a number of back office tasks.

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565 Orwell Street, Unit A
Mississauga, Ontario
L5A 2W4
Phone: 1-844-990-6111

Professional SEO Services Can Help with Launch of New Microsoft BING Ad Bots for Managing Campaigns