Bing Ads vs. Google AdWords: Which PPC Platform Gives a Better ROI?

Just as your website deals with fierce competition, so do pay per click services. Bing Ads and Google AdWords battle to become your preferred choice when setting up an effective marketing campaign. If you need help setting up a successful marketing campaign, you can count on a reputable pay per click agency.Just as your website deals with fierce competition, so do pay per click services. Bing Ads and Google AdWords battle to become your preferred choice when setting up an effective marketing campaign. If you need help setting up a successful marketing campaign, you can count on a reputable pay per click agency.

A trusted pay per click advertising agency has in-depth knowledge and understanding of both options and how they impact your ROI. A company that provides stellar pay per click advertising services will decide which one of these will best serve your needs.

Digital Marketing Campaign Setup – The ad budget is critical when setting up your marketing campaign. While Bing Ads allows you to choose between daily and monthly budget limits, AdWords only offers a daily spending limit.

Location Targeting – While you can set both platforms at the campaign level, with Bing Ads, you can also select an ad group level.

Ad Scheduling – In AdWords, dayparting gets based entirely on the specified time zone at the time the account gets created, which is unchangeable. Therefore, if you are on the east coast but running ads for your target audience on the west coast with an ad schedule of 9 a.m. to 5 p.m., you lose momentum. Original Source

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone On: 844-990-6111
Email: hugh@macraes.com

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Bing Ads vs. Google AdWords: Which PPC Platform Gives a Better ROI?

Bing Ads vs. Google AdWords: Which PPC Platform Gives a Better ROI?

Just as your website deals with fierce competition, so do pay per click services. Bing Ads and Google AdWords battle to become your preferred choice when setting up an effective marketing campaign. If you need help setting up a successful marketing campaign, you can count on a reputable pay per click agency.Just as your website deals with fierce competition, so do pay per click services. Bing Ads and Google AdWords battle to become your preferred choice when setting up an effective marketing campaign. If you need help setting up a successful marketing campaign, you can count on a reputable pay per click agency.

A trusted pay per click advertising agency has in-depth knowledge and understanding of both options and how they impact your ROI. A company that provides stellar pay per click advertising services will decide which one of these will best serve your needs.

Digital Marketing Campaign Setup – The ad budget is critical when setting up your marketing campaign. While Bing Ads allows you to choose between daily and monthly budget limits, AdWords only offers a daily spending limit. • Location Targeting – While you can set both platforms at the campaign level, with Bing Ads, you can also select an ad group level.

Ad Scheduling – In AdWords, dayparting gets based entirely on the specified time zone at the time the account gets created, which is unchangeable. Therefore, if you are on the east coast but running ads for your target audience on the west coast with an ad schedule of 9 a.m. to 5 p.m., you lose momentum. With Bing Ads, the targeting times are for the location of the individual conducting a search or viewing your ad.

• Labels – If your marketing campaign relies on labeling, AdWords is the best solution since this is not something that Bing Ads offers.  Continue reading.

Bing Ads vs. Google AdWords: Which PPC Platform Gives a Better ROI?

How to Increase the Conversion Rate for Your PPC Campaign

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Are you running a PPC campaign but not getting the conversions that you want? If so, now is the time to consider pay-per-click marketing services by one of the many talented PPC advertising companies. With the right pay-per-click management service, you will see a significant change. It is important to note that when searching for the right pay per click services, you should consider a company with expertise in all SEO strategies so that you can work with one source now and for future needs.

Following are examples of strategies for increasing the conversion rate of your PPC campaign:

  • Tracking Conversions – Not tracking the right things is a missed opportunity. For instance, if you have an e-commerce website but only track sales, other potential conversions are overlooked, including shares, page engagement, email signups, downloads, and more. The right tool can track all conversions, making it easier for the SEO expert to identify areas of strength and weakness.
  • Retargeting – Sometimes, it pays off to retarget shoppers who engaged with your brand but never followed through in making a purchase. As part of this social psychology phenomenon, people tend to develop a preference for things based on familiarity. For increasing conversions, retargeting ads are highly effective. In fact, these ads typically result in a 24 percent visitor return rate.
  • Consistency with Landing Pages – For whatever reason, many people overlook this opportunity for increasing conversions by not matching ads to the associated landing pages. Statistics show that for clicks related to keyword searches with high commercial intent, PPC ads account for roughly 65 percent. That means when users see your ads and click through, many go into immediate buying mode, but only if the link takes them to the anticipated landing page. Original Source

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone On: 844-990-6111
Email: hugh@macraes.com

How to Increase the Conversion Rate for Your PPC Campaign

HOW TO CREATE AN ADSENSE WEBSITE

Creating a Google AdSense website is easier than you might think. If you are not familiar with AdSense or how it works, it is a pay per click advertising service Program that gives you the ability to earn money from a website whenever someone clicks on one of your ads. The more clicks you receive on your ads, the more revenue you will generate. Google usually automatically displays these ads by choosing ads that are relevant to the content on your website. Such ads are known as contextual ads. The more specific and relevant content your site features, the more relevant ads will appear.

Create an AdSense Website

Google utilizes an automatic tracking system that works to track the number of unique clicks received on your website. You will then be paid accordingly. As long as you have proper content on your website, you can make free use of AdSense. It’s important to be aware that there are two types of AdSense ads. They are text ads and image ads. Only three AdSense ads can be used per page.

The key to developing a successful AdSense website is topic selection. You will need to focus on identifying the topics that have the most potential for generating a lot of search engine traffic. Sites that generate the most unique visitors are usually those that cover broad topic areas, such as news, technology, entertainment, etc. An effective AdSense website should have low competition, high cost per click keywords, and a massive demand for advertisers to display their ads using AdWords.
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Contact Us

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Pin Code: L5A 2W4
Email: hugh@macraes.com
Phone: 1-844-990-6111

HOW TO CREATE AN ADSENSE WEBSITE

8 ESSENTIAL QUESTIONS TO ASK BEFORE HIRING A WEB DESIGN SERVICES COMPANY IN 2017

When hiring a web design and development services Company, you need to ask key questions. SEO and marketing strategies continually evolve, meaning that every year, they change. Therefore, the questions that you ask in 2017 will be different from questions asked last year. The goal is to identify the best website designers and developers so that you can enjoy tremendous online success.

Key Questions to Ask

For superior SEO services in Toronto in 2017, start with the following eight questions.

Are design and development handled in-house?
How many years has your team provided SEO and marketing strategies for online businesses?
Do your services focus on mobile users?
Do you offer ongoing maintenance services and support?
How is your pricing established?
How long will it take to build my website?
Will all of the design source files for internal use be provided?
How is success tracked?

For more detail Click Here

Contact Us:

565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Call On: 1-844-990-6111
Email: hugh@macraes.com

8 ESSENTIAL QUESTIONS TO ASK BEFORE HIRING A WEB DESIGN SERVICES COMPANY IN 2017

Paid Traffic vs Organic Traffic: Which of Them Brings The Right Traffic?

paid-traffic-vs-organic-traffic

The debate regarding whether paid traffic or organic traffic is best seems to be never-ending. The real question should be: Which method delivers the right traffic? While organic traffic is indisputably the best method for establishing your brand as a thought leader, paid traffic also has its place in a successful marketing strategy. This is particularly true when your goal is to drive visitors to discover your high-quality content. When handled correctly and while working with a professional pay-per-click agency, paid traffic is far removed from being clickbait. Instead, pay-per- click services can be an effective method for reaching new audiences while ensuring your content does not get lost in the vast sea of the Internet.

Paid traffic can take on a number of forms. When many people think of paid traffic, the first thing that comes to mind are the spammy popups that were so prevalent a decade ago. Since then, however, paid traffic has evolved significantly. Today, when working with a pay-per-click management company, your brand can take advantage of a host of options for reaching people who are already visiting your competitors or who simply have not yet discovered your site.

Original Source: http://blog.macraesmarketing.com/paid-traffic-vs-organic-traffic-which-of-them-brings-the-right-traffic

Contact Details:
565 Orwell Street, Unit A
Mississauga, Ontario
L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

Paid Traffic vs Organic Traffic: Which of Them Brings The Right Traffic?