SEO Services Company: A Comprehensive Guide to Link Building for SEO in 2017

Because things continuously evolve, it is imperative that you hire the right SEO services company. Especially when it comes to developing a comprehensive link building campaign, SEO services for your small business are essential. Providing all of the link building strategies in a single article is impossible, which is why a top SEO company wanted to cover a few of the more important aspects.

•    Use Quality Links – The links must be high quality, including organic editorial links that come from brand mentions. The driver behind this is Google’s ongoing effort to improve the quality of search findings. The days of earning a legitimate link for your site through a directory listing are gone and, in fact, Google could discount those links.

•    Link Organization – For link building, there is no one-size-fits-all strategy. Therefore, it is essential to take a customized approach using a variety of considerations, such as website history, reputation, community, industry and non-industry relationships, direct and search competitors, current link profile, and audience. To develop a comprehensive strategy, the expert who you hire for SEO services for your small business will have industry experience, understanding, and research capability.

•    Define the End Game – Before an SEO expert can build a successful link building campaign, you need to have goals. Without having an attainable goal in mind, links are constantly pursued without improved performance.

•    Identify Your Product or Service – Identify what it is that you plan to offer your customers as a means of earning links. For instance, you need to know who your industry influencers are, followed by creating useful, informative, and helpful content that they find appealing. Typically, content includes expanded list posts, how-to and go-to guides, infographics, and so on.

•    Funnel Authority – Once you attract links to your content, you need to funnel authority from one page to another. That way, more traffic is driven to your site’s pages to help convert prospects into loyal customers. Funneling authority is accomplished with links that go to your website homepage, to your brand name, and to product pages and that contain keywords associated with your ranking efforts.

These are just a few of the things involved in developing a successful link building campaign. When carefully planned, you will experience a consistent increase in the quality and quantity of third-party websites that start linking to the most important pages on your site. At MacRAE’s Marketing, our team has the expertise and skills required to achieve this goal. Please visit our website to learn more about our services or call us today.

SEO Services Company: A Comprehensive Guide to Link Building for SEO in 2017

5 EFFECTIVE WAYS FOR CUSTOM WEBSITE DEVELOPMENT IN WORDPRESS

5 Effective Ways for Custom Website Development in WordPress

WordPress can make it incredibly simple to get a website up and running in no time, but that does not mean that you need to sacrifice the benefits of custom website development. Also you can follow the guidelines provided by several web design and development services to add extra benefits to your website in terms of SEO. Below, we walk you through five effective ways to develop a custom website in WordPress.

Quality Images

Images can quickly make or break a website. A poor choice of images is one of the most common mistakes that many new website designers make. When incorporating images into your website, it is important not to use cheap images. Doing so can reflect poorly on your business. Be prepared to invest in quality images. If you do not have a budget for quality images, consider using sources for quality free photos, such as Flickr Creative Commons or Stock.xchng.
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MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

5 EFFECTIVE WAYS FOR CUSTOM WEBSITE DEVELOPMENT IN WORDPRESS

HYPERLOCAL MARKETING: TREND FOR SMES IN 2017

Hyperlocal-Marketing-Trend- for-SMEs

Local advertising services are becoming increasingly important for online business owners. Although marketers have focused on targeting a local audience to a certain degree, the value of this is now realized. Local search engine optimization companies are now busier than ever. Local online advertising is proven to be a critical component of SEO strategies.

Because certain trends for SMEs have emerged in 2017, a significant amount of hyperlocal marketing is being performed by local search marketing companies. Small and medium-sized enterprises realize that different strategies are required to target millennials while using other messages and channels for people in the most predominate generational marketing segment.
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MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Email: hugh@macraes.com
Phone: 1-844-990-6111

HYPERLOCAL MARKETING: TREND FOR SMES IN 2017

WHICH IS BETTER: FACEBOOK ADVERTISING OR GOOGLE ADWORDS?

digital marketing agency

Experts from the top digital marketing agencies agree that there are positive aspects to Facebook Advertising and Google AdWords. However, they are unique. As to which one is better, that depends on the goal that you are trying to achieve. As you research the top agencies in Toronto for digital marketing, be sure that you select a digital marketing agency that specializes in these forms of advertising, as well as other SEO strategies. Remember, some digital marketing companies make big claims but fail to follow through, so the decision that you make is very important.

The primary difference between the two is that Facebook Advertising is a Paid Social network and Google AdWords is a Paid Search network. Therefore, Facebook helps users identify businesses based on the things that they are interested in or their own online behavior, while Google AdWords uses keywords to help businesses find new customers. While the concept is different, both advertising giants can favorably impact your online business. For more detail Click Here

Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Country: Canada
Zip Code: L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

WHICH IS BETTER: FACEBOOK ADVERTISING OR GOOGLE ADWORDS?

5 Essential Things That Every SEO Services Company Must Know

The combination of changing customer demands and newly introduced strategies, technologies, and tools can be challenging for marketers. However, for an SEO services company to produce excellent results, the experts must be on top of things. By hiring the best SEO company, you have the needed assurance that the latest and greatest strategies will be utilized. However, not every search engine optimization company is aware of critical information required to produce results that meet or surpass your expectations.

The search engine optimization company that you hire should be aware of five essential things, as outlined below.

1.    Social Media Profile Ranking – Social media plays an increasingly more important role in marketing. Therefore, professionals need to know that in addition to web pages, social media profiles rank in search engines. This means that when conducting an online search, often a company’s social profile, whether on Facebook, Twitter, Pinterest, Instagram, or some other platform, is what comes back ranked high on search results. Therefore, your profiles must be properly optimized.

2.    Technical Ability – Technology and tools are valuable to SEO marketing. When working with the best SEO company, you have confidence that the team of experts has a great understanding of the technical side of SEO. Although an IT specialist leads technical tactics, a marketer with knowledge of sitemaps, codes, rewrites, server-side settings, and server response has a new perspective of marketing as a whole. Ultimately, this allows them to be more effective in their primary role.

3.    Link Building – The increase in social media platforms provides marketers with exciting new opportunities for link building. In addition to building links the old-fashioned way, marketers need to have a firm handle on external and internal link optimization.

4.    Content MarketingContent marketing is different today than it has been the past few years. Not only is solid written and digital content creation immensely important, marketers need to know about content distribution. With the right strategy, content ideas have great potential for providing tremendous value to users and search engines.

5.    Consistency – Consistency is vital for both written and digital content. Creating great content can be difficult, but the bigger challenge is being consistent. Marketers need to know that providing readers and viewers with credible, reliable, and consistently great content will have more impact on reaching the targeted audience. Consistency combined with smart and creative strategies helps increase site engagement and conversions.

MacRAE Marketing is an industry leader in SEO marketing. We offer the best SEO services in Canada and would love the opportunity to take your site from ordinary to extraordinary. For information about our services, please visit our website or call us to speak with a company representative.

Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

5 Essential Things That Every SEO Services Company Must Know

TOP 5 CONTENT MARKETING TRENDS THAT MATTER IN 2017

Over the last year, content marketing became more challenging than ever. With more content now displayed in more places and even more areas to cover, this trend is not likely to change in the coming months. In order to remain competitive, it’s important to understand how to make your content work more effectively.If necessary, you must consult with one of the best among ideal content marketing companies in market for optimum results.

Top 5 Content Marketing Trends That Matter in 2017.pngMapping Micro-Moments for Customers

It’s now imperative for brands to map the places as well as the ways in which customers interact with them. This makes it possible for you to provide users with the most optimal content. Ideally, it’s best to provide content in multiple formats to give prospects the information they need in order to take the next step in the sales funnel.

Giving Current Customers the Content They Want

Far too frequently, brands tend to focus their content creation efforts on new customer acquisition. While this is certainly important, it should be kept in mind that a large percentage of revenue usually tends to come from current customers. This means that it is vital to create content for your existing customers and not just prospects.

Implementing On-the-Fly Content

While real-time marketing has become increasingly relevant, if you want to maintain a competitive edge, it’s important to provide your current customers and your prospects with content that is highly relevant and fast. Think you need a large budget? Think again. Thanks to new tools, it’s possible to create this type of content far more easily and at a lower cost than in the past.
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Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

TOP 5 CONTENT MARKETING TRENDS THAT MATTER IN 2017

GOOGLE MY BUSINESS: A BOON FOR LOCAL BUSINESS

If you operate a local business, your marketing could get a big boost by using the right seo services company, including Google My Business. With this local SEO marketing strategy, you have assurance that your business will appear in search result pages with the correct information when your business name is searched. The information that will be listed includes the correct open and close hours for your business.

To have your business appear on Google, you will first need to claim the administrative rights for your business listing by going to Google My Business. Once Google has verified that this in fact your business, you will be able to add more information to the listing. You can then use the listing as a marketing tool.

One of the ways that Google My Business helps with your local marketing is by connecting Maps, Search, and Google+ to assist users in finding your business online. Through the integration of these local SEO services, you can increase your business’s visibility online. Note that your account will be updated to Google My Business automatically, if you have previously used Google Places for Business. For more detail Click Here

Contact Us:

565 Orwell Street, Unit A
Mississauga, Ontario
Canada.
Zip Code: L5A 2W4
Call on: 1-844-990-6111
Email: hugh@macraes.com

GOOGLE MY BUSINESS: A BOON FOR LOCAL BUSINESS