HYPERLOCAL MARKETING: TREND FOR SMES IN 2017

Hyperlocal-Marketing-Trend- for-SMEs

Local advertising services are becoming increasingly important for online business owners. Although marketers have focused on targeting a local audience to a certain degree, the value of this is now realized. Local search engine optimization companies are now busier than ever. Local online advertising is proven to be a critical component of SEO strategies.

Because certain trends for SMEs have emerged in 2017, a significant amount of hyperlocal marketing is being performed by local search marketing companies. Small and medium-sized enterprises realize that different strategies are required to target millennials while using other messages and channels for people in the most predominate generational marketing segment.
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Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Email: hugh@macraes.com
Phone: 1-844-990-6111

HYPERLOCAL MARKETING: TREND FOR SMES IN 2017

OPTIMIZE YOUR CONTENT FOR HUMANS AND SEARCH ENGINES

Search engine optimization is just as important as ever, but it’s also critical to ensure that you optimize your content not just for search engines but also for humans. Since the introduction of the Google Penguin update a few years ago, user experience has become the main focus of effective search engine optimization. The key is to strike an effective balance between optimizing content for search engine crawlers and users.

Begin by thinking about the needs and intentions of users when creating a keyword and content creation strategy.  The goal should be to create the best information that will be of the most benefit to users. Think about what you would be searching for if you were looking for products or services.

At one time, keyword stuffing was the central approach to most SEO strategies. Today, it is no longer an acceptable practice. Instead, keyword stuffing lends nothing to user experience and you could actually be penalized by search engines if you use this practice. Click Here to view Original Source…

Contact Us:

565 Orwell Street, Unit A
Mississauga, Ontario
L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

OPTIMIZE YOUR CONTENT FOR HUMANS AND SEARCH ENGINES