Bing Ads vs. Google AdWords: Which PPC Platform Gives a Better ROI?

Just as your website deals with fierce competition, so do pay per click services. Bing Ads and Google AdWords battle to become your preferred choice when setting up an effective marketing campaign. If you need help setting up a successful marketing campaign, you can count on a reputable pay per click agency.Just as your website deals with fierce competition, so do pay per click services. Bing Ads and Google AdWords battle to become your preferred choice when setting up an effective marketing campaign. If you need help setting up a successful marketing campaign, you can count on a reputable pay per click agency.

A trusted pay per click advertising agency has in-depth knowledge and understanding of both options and how they impact your ROI. A company that provides stellar pay per click advertising services will decide which one of these will best serve your needs.

Digital Marketing Campaign Setup – The ad budget is critical when setting up your marketing campaign. While Bing Ads allows you to choose between daily and monthly budget limits, AdWords only offers a daily spending limit.

Location Targeting – While you can set both platforms at the campaign level, with Bing Ads, you can also select an ad group level.

Ad Scheduling – In AdWords, dayparting gets based entirely on the specified time zone at the time the account gets created, which is unchangeable. Therefore, if you are on the east coast but running ads for your target audience on the west coast with an ad schedule of 9 a.m. to 5 p.m., you lose momentum. Original Source

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone On: 844-990-6111
Email: hugh@macraes.com

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Bing Ads vs. Google AdWords: Which PPC Platform Gives a Better ROI?

Bing Ads vs. Google AdWords: Which PPC Platform Gives a Better ROI?

Just as your website deals with fierce competition, so do pay per click services. Bing Ads and Google AdWords battle to become your preferred choice when setting up an effective marketing campaign. If you need help setting up a successful marketing campaign, you can count on a reputable pay per click agency.Just as your website deals with fierce competition, so do pay per click services. Bing Ads and Google AdWords battle to become your preferred choice when setting up an effective marketing campaign. If you need help setting up a successful marketing campaign, you can count on a reputable pay per click agency.

A trusted pay per click advertising agency has in-depth knowledge and understanding of both options and how they impact your ROI. A company that provides stellar pay per click advertising services will decide which one of these will best serve your needs.

Digital Marketing Campaign Setup – The ad budget is critical when setting up your marketing campaign. While Bing Ads allows you to choose between daily and monthly budget limits, AdWords only offers a daily spending limit. • Location Targeting – While you can set both platforms at the campaign level, with Bing Ads, you can also select an ad group level.

Ad Scheduling – In AdWords, dayparting gets based entirely on the specified time zone at the time the account gets created, which is unchangeable. Therefore, if you are on the east coast but running ads for your target audience on the west coast with an ad schedule of 9 a.m. to 5 p.m., you lose momentum. With Bing Ads, the targeting times are for the location of the individual conducting a search or viewing your ad.

• Labels – If your marketing campaign relies on labeling, AdWords is the best solution since this is not something that Bing Ads offers.  Continue reading.

Bing Ads vs. Google AdWords: Which PPC Platform Gives a Better ROI?

How to Increase the Conversion Rate for Your PPC Campaign

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Are you running a PPC campaign but not getting the conversions that you want? If so, now is the time to consider pay-per-click marketing services by one of the many talented PPC advertising companies. With the right pay-per-click management service, you will see a significant change. It is important to note that when searching for the right pay per click services, you should consider a company with expertise in all SEO strategies so that you can work with one source now and for future needs.

Following are examples of strategies for increasing the conversion rate of your PPC campaign:

  • Tracking Conversions – Not tracking the right things is a missed opportunity. For instance, if you have an e-commerce website but only track sales, other potential conversions are overlooked, including shares, page engagement, email signups, downloads, and more. The right tool can track all conversions, making it easier for the SEO expert to identify areas of strength and weakness.
  • Retargeting – Sometimes, it pays off to retarget shoppers who engaged with your brand but never followed through in making a purchase. As part of this social psychology phenomenon, people tend to develop a preference for things based on familiarity. For increasing conversions, retargeting ads are highly effective. In fact, these ads typically result in a 24 percent visitor return rate.
  • Consistency with Landing Pages – For whatever reason, many people overlook this opportunity for increasing conversions by not matching ads to the associated landing pages. Statistics show that for clicks related to keyword searches with high commercial intent, PPC ads account for roughly 65 percent. That means when users see your ads and click through, many go into immediate buying mode, but only if the link takes them to the anticipated landing page. Original Source

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone On: 844-990-6111
Email: hugh@macraes.com

How to Increase the Conversion Rate for Your PPC Campaign

Develop a Lead Generation Strategy for Your Digital Marketing Campaign

When you need help with lead generation marketing, you should identify several of the most respected lead generation companies. That way, you can identify the right company for creating your digital campaign that includes both online and offline lead generation strategies. The goal in researching the best lead generation companies to narrow down your choice to the one that can provide you with appropriate services for a successful campaign.

For the most part, the best lead generation companies take a similar approach to generating leads for a digital marketing campaign, although you might notice some differences. For a successful campaign, top-rated companies typically use the following online and offline lead generation strategies.

Offline Strategies

• High-Performing Sales Reps – Typically, a team of high-performing sales reps that work strictly off commissions will outperform full-time reps on a paid salary.

• Referral Networks – You can tap into networks of business owners and refer work to your current customers. This strategy is great for building strong business relationships that benefit both parties.

Online Inbound Marketing Strategies

For lead generation, both inbound and outbound efforts are necessary. For inbound marketing, your current customers and prospects want content that is compelling, informative, problem-solving, and engaging, whether on your website or social media platforms or in blogs and articles. Outstanding content also helps build trust, which turns into loyalty. To target the right audience and encourage sharing, an expert will optimize your content with links, keywords, meta descriptions, and more.

Online Outbound Marketing Strategies

While inbound marketing services are ideal for numerous lead generation activities, outbound strategies work to support and amplify the inbound efforts while targeting specific opportunities. An email campaign is one example of an outbound marketing strategy. Through emails, you can promote a new product or service, maintain contact with current customers and prospects, inform people of an upcoming event, and more.

Other examples of outbound marketing techniques include:

Display Ads – These ads target behavioral actions or various demographics.
Pay Per Click – PPC ads help boost search engine rankings.
Content Syndication – With this strategy, you can establish an online presence where prospects are most likely to show up.
• Hosted Events – These events include tradeshows, webinars, and private functions.

For strategies that generate leads for your digital marketing campaign, we can help. Our experts at MacRAE’s Marketing have the expertise required to ensure your 100 percent satisfaction. Please call us or visit our website today.

Develop a Lead Generation Strategy for Your Digital Marketing Campaign

HOW TO CREATE AN ADSENSE WEBSITE

Creating a Google AdSense website is easier than you might think. If you are not familiar with AdSense or how it works, it is a pay per click advertising service Program that gives you the ability to earn money from a website whenever someone clicks on one of your ads. The more clicks you receive on your ads, the more revenue you will generate. Google usually automatically displays these ads by choosing ads that are relevant to the content on your website. Such ads are known as contextual ads. The more specific and relevant content your site features, the more relevant ads will appear.

Create an AdSense Website

Google utilizes an automatic tracking system that works to track the number of unique clicks received on your website. You will then be paid accordingly. As long as you have proper content on your website, you can make free use of AdSense. It’s important to be aware that there are two types of AdSense ads. They are text ads and image ads. Only three AdSense ads can be used per page.

The key to developing a successful AdSense website is topic selection. You will need to focus on identifying the topics that have the most potential for generating a lot of search engine traffic. Sites that generate the most unique visitors are usually those that cover broad topic areas, such as news, technology, entertainment, etc. An effective AdSense website should have low competition, high cost per click keywords, and a massive demand for advertisers to display their ads using AdWords.
For more detail Click Here

Contact Us

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Pin Code: L5A 2W4
Email: hugh@macraes.com
Phone: 1-844-990-6111

HOW TO CREATE AN ADSENSE WEBSITE

5 EFFECTIVE WAYS FOR CUSTOM WEBSITE DEVELOPMENT IN WORDPRESS

5 Effective Ways for Custom Website Development in WordPress

WordPress can make it incredibly simple to get a website up and running in no time, but that does not mean that you need to sacrifice the benefits of custom website development. Also you can follow the guidelines provided by several web design and development services to add extra benefits to your website in terms of SEO. Below, we walk you through five effective ways to develop a custom website in WordPress.

Quality Images

Images can quickly make or break a website. A poor choice of images is one of the most common mistakes that many new website designers make. When incorporating images into your website, it is important not to use cheap images. Doing so can reflect poorly on your business. Be prepared to invest in quality images. If you do not have a budget for quality images, consider using sources for quality free photos, such as Flickr Creative Commons or Stock.xchng.
For more detail Click Here

Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

5 EFFECTIVE WAYS FOR CUSTOM WEBSITE DEVELOPMENT IN WORDPRESS

WHICH IS BETTER: FACEBOOK ADVERTISING OR GOOGLE ADWORDS?

digital marketing agency

Experts from the top digital marketing agencies agree that there are positive aspects to Facebook Advertising and Google AdWords. However, they are unique. As to which one is better, that depends on the goal that you are trying to achieve. As you research the top agencies in Toronto for digital marketing, be sure that you select a digital marketing agency that specializes in these forms of advertising, as well as other SEO strategies. Remember, some digital marketing companies make big claims but fail to follow through, so the decision that you make is very important.

The primary difference between the two is that Facebook Advertising is a Paid Social network and Google AdWords is a Paid Search network. Therefore, Facebook helps users identify businesses based on the things that they are interested in or their own online behavior, while Google AdWords uses keywords to help businesses find new customers. While the concept is different, both advertising giants can favorably impact your online business. For more detail Click Here

Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Country: Canada
Zip Code: L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

WHICH IS BETTER: FACEBOOK ADVERTISING OR GOOGLE ADWORDS?