Improve Your Marketing Results With an Online Marketing Agency

Are you tired of not achieving the marketing results that you deserve? If so, the problem could have something to do with the marketing agency that you currently use. Although most internet marketing companies provide the same services, there are distinct differences as well. Therefore, make sure that you choose a company with years of experience and unparalleled expertise in every aspect of marketing, including local and mobile.

The fact is that competition is fiercer than ever, which makes attracting new customers challenging. However, with the right internet marketing consulting services, you have the opportunity to get ahead of the pack. While some forms of traditional marketing still work, internet marketing companies have to have ingenuity for driving more traffic to your site and converting leads.

Internet marketing is both an art and a science, which is why you need excellent services to see your online business reach the next level of success. Following are a few examples of how top marketing agencies accomplish hard-to-reach goals in today’s competitive world.

  • SEO – Website optimization remains one of the most powerful tools for driving traffic to your site. According to recent studies, companies that rank on the first page of search results typically earn over 50 percent more traffic compared to those on the second page. However, if your company lands in the fifth spot on the first page, potential earnings drop to just 4 percent. Read more 
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Improve Your Marketing Results With an Online Marketing Agency

How a Digital Marketing Consultant Influences Consumer Behavior Using these 5 Strategies

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Even if you have decent information about digital / internet marketing consulting services, you may not realize how beneficial it is to work with a professional digital marketing consultant. As a specialist who deals with online marketing issues, this individual can transform an otherwise stagnant website into one that has improved online visibility, increased traffic, more conversions, and a higher return on investment.

As part of digital marketing consulting services, the expert can influence consumers’ behavior using five specific strategies. For an digital marketing agency to help turn your business around, the expert completes digital marketing courses in Toronto. Through ongoing education and digital marketing training, this professional has the opportunity to learn about new and innovative solutions that ultimately benefit you as the customer. Today, many of the best marketers rely on psychology, as indicated below.

1. Emotional and Psychological Appeals – Both appeals resonate with consumers. By appealing to people on an emotional and psychological level, they respond incredibly well. Instead of trying to explain how your product or service works, the goal is to show how it enhances life or makes tasks easier.

2. Reveal Your Flaws – Most people would never consider exposing their flaws, but in reality, this works to influence behavior. By pointing out flaws, your credibility increases. If you have a product or service that failed but have now remedied the problem, be honest and transparent. Everyone knows that mistakes happen. By revealing yours, more people will trust you.

3. Repositioning – Through digital marketing training, the top experts learn how to change the position of your business in the minds of consumers. Not only do professionals reposition your company, but also your competition. Ultimately, this puts your product or service in the forefront of the minds of people who have an interest in what you sell. Original Source

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone On: 844-990-6111
Email: hugh@macraes.com

How a Digital Marketing Consultant Influences Consumer Behavior Using these 5 Strategies

WHY INFLUENCERS ARE KEY TO TRANSFORMING THE DIGITAL MARKETING LANDSCAPE

Just how important are influencers to digital marketing? More important than you might realize. In fact, influencers could be critical to transforming the landscape of digital marketing toronto.

Why Influencers Are Key to Transforming the Digital Marketing Landscape

As most marketers know, it’s critical to your marketing efforts to have your target audience receive your message. Yet, it’s becoming more and more difficult due to the amount of information overload present on the Internet. Consumers today are bombarded with more promotions, information, and advertisements than ever. It’s easy for your message to get lost. As beneficial as social media can be, it has also grown to the point that marketers now find it increasingly difficult to get noticed on large platforms like Facebook and Twitter. With more consumers making the shift to social media for product research, networking, and entertainment, those same consumers are now placing more trust in their online peers. Consequently, influencers have become critical to helping brands get noticed online.

Who exactly is an influencer? An influencer is anyone who is well-connected and has the ability to have an impact on both peers as well as consumer purchase decisions. This connection could be based on popularity, authority, position, relationships, or knowledge on social media. Most influencers have a high degree of clout, and if an influencer chooses to endorse a brand, he or she can prove to be a tremendous asset. Common examples of influencers include bloggers, social celebrities, industry experts, socialites, journalists, etc.
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Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Pin code: L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

WHY INFLUENCERS ARE KEY TO TRANSFORMING THE DIGITAL MARKETING LANDSCAPE

5 EFFECTIVE WAYS FOR CUSTOM WEBSITE DEVELOPMENT IN WORDPRESS

5 Effective Ways for Custom Website Development in WordPress

WordPress can make it incredibly simple to get a website up and running in no time, but that does not mean that you need to sacrifice the benefits of custom website development. Also you can follow the guidelines provided by several web design and development services to add extra benefits to your website in terms of SEO. Below, we walk you through five effective ways to develop a custom website in WordPress.

Quality Images

Images can quickly make or break a website. A poor choice of images is one of the most common mistakes that many new website designers make. When incorporating images into your website, it is important not to use cheap images. Doing so can reflect poorly on your business. Be prepared to invest in quality images. If you do not have a budget for quality images, consider using sources for quality free photos, such as Flickr Creative Commons or Stock.xchng.
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Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

5 EFFECTIVE WAYS FOR CUSTOM WEBSITE DEVELOPMENT IN WORDPRESS

WHICH IS BETTER: FACEBOOK ADVERTISING OR GOOGLE ADWORDS?

digital marketing agency

Experts from the top digital marketing agencies agree that there are positive aspects to Facebook Advertising and Google AdWords. However, they are unique. As to which one is better, that depends on the goal that you are trying to achieve. As you research the top agencies in Toronto for digital marketing, be sure that you select a digital marketing agency that specializes in these forms of advertising, as well as other SEO strategies. Remember, some digital marketing companies make big claims but fail to follow through, so the decision that you make is very important.

The primary difference between the two is that Facebook Advertising is a Paid Social network and Google AdWords is a Paid Search network. Therefore, Facebook helps users identify businesses based on the things that they are interested in or their own online behavior, while Google AdWords uses keywords to help businesses find new customers. While the concept is different, both advertising giants can favorably impact your online business. For more detail Click Here

Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Country: Canada
Zip Code: L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

WHICH IS BETTER: FACEBOOK ADVERTISING OR GOOGLE ADWORDS?

10 Most Harmful Mobile SEO Mistakes That You Are Doing

A responsive web design company provides multiple services. Near the top of the list is mobile SEO, which helps streamline online activity for people who use mobile devices and increases profits for online businesses by making them easier to find and more accessible. According to a top responsive web design firm, some designers are overzealous in their efforts, which leads to mistakes. If you want to make sure your site is mistake-free, hire a reputable mobile website design company.

1.    No Analytics for Tracking Conversions – Mobile SEO increases the flow of traffic to your website and boosts your conversion rate. However, unless analytics are used to track keywords and make comparisons, there is no way to identify what is converting.

2.    Wrong Optimized Keywords – Wrong optimized keywords include generic keywords with no value, global keywords for a locally based company, over-competitive keywords, and so on.

3.    Overlooking Local Searches – Although local searches are critical, they are often overlooked as part of mobile SEO. By focusing on local consumers, you will see an increase in the number of new prospects via a mobile device or in your brick-and-mortar business.

4.    No Unique Meta Descriptions or Title Tags – Poorly written, irrelevant, and stagnant meta descriptions and title tags lead to huge missed opportunities since searchers have no clue what your business is, does, or offers.

5.    Forgetting Anchor Text for Internal Links – To effectively increase the number of clicks, an anchor text is required for internal links.

6.    Link Quantity over Link Quality – The quality of your links is always more important than the quantity.

7.    Identical Anchor Text – The same anchor text should never be used for every link. Instead, switch things up with different anchor text for links to a page.

8.    Posting Bad Content – Using poor-quality content is a surefire way to fail. Whether as a landing page, blog, article, advertisement, promotion, or video, content must be well written, informative, relevant, and useful while solving a problem.

9.    Using Content that is Not Link Worthy –To encourage people to visit your site, the content must be link-worthy. This entails focusing on things like infographics, top lists, and text and video tutorials.

10.    Overlooking the Value of Great Design for Links – Without a great design for your links, your business comes across as having no authority of your domain.

As a top-rated responsive website design company in Canada, our team of experts at MacRAE’s Marketing can help you fix mobile SEO mistakes and with additional optimization needs. For assistance, call us or visit our website.

Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Email: hugh@macraes.com
Phone: 1-844-990-6111

10 Most Harmful Mobile SEO Mistakes That You Are Doing

5 Essential Things That Every SEO Services Company Must Know

The combination of changing customer demands and newly introduced strategies, technologies, and tools can be challenging for marketers. However, for an SEO services company to produce excellent results, the experts must be on top of things. By hiring the best SEO company, you have the needed assurance that the latest and greatest strategies will be utilized. However, not every search engine optimization company is aware of critical information required to produce results that meet or surpass your expectations.

The search engine optimization company that you hire should be aware of five essential things, as outlined below.

1.    Social Media Profile Ranking – Social media plays an increasingly more important role in marketing. Therefore, professionals need to know that in addition to web pages, social media profiles rank in search engines. This means that when conducting an online search, often a company’s social profile, whether on Facebook, Twitter, Pinterest, Instagram, or some other platform, is what comes back ranked high on search results. Therefore, your profiles must be properly optimized.

2.    Technical Ability – Technology and tools are valuable to SEO marketing. When working with the best SEO company, you have confidence that the team of experts has a great understanding of the technical side of SEO. Although an IT specialist leads technical tactics, a marketer with knowledge of sitemaps, codes, rewrites, server-side settings, and server response has a new perspective of marketing as a whole. Ultimately, this allows them to be more effective in their primary role.

3.    Link Building – The increase in social media platforms provides marketers with exciting new opportunities for link building. In addition to building links the old-fashioned way, marketers need to have a firm handle on external and internal link optimization.

4.    Content MarketingContent marketing is different today than it has been the past few years. Not only is solid written and digital content creation immensely important, marketers need to know about content distribution. With the right strategy, content ideas have great potential for providing tremendous value to users and search engines.

5.    Consistency – Consistency is vital for both written and digital content. Creating great content can be difficult, but the bigger challenge is being consistent. Marketers need to know that providing readers and viewers with credible, reliable, and consistently great content will have more impact on reaching the targeted audience. Consistency combined with smart and creative strategies helps increase site engagement and conversions.

MacRAE Marketing is an industry leader in SEO marketing. We offer the best SEO services in Canada and would love the opportunity to take your site from ordinary to extraordinary. For information about our services, please visit our website or call us to speak with a company representative.

Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

5 Essential Things That Every SEO Services Company Must Know