A DIFFERENT PERSPECTIVE ON WEB DESIGN AND DEVELOPMENT SERVICES

A-Different-Perspective-on-Web-Design-and-Development-Services

With millions of websites, many vying for the same customers, it is imperative to use the best web design and development services that you can find. Otherwise, there is a good chance that your website will become lost to the fierce online competition. What that means is that instead of standard services, now is the time to consider custom web development. That way, you can offer both prospects and existing customers a unique experience.

Standing Out

To better understand why custom website development is so critical to your online success, consider a few of the primary benefits compared to standard services.

  • Boosting Online Marketing and Print Media – To start, if you look at current statistics, you will learn that among the top-ranking websites in search engines, very few are free designs, meaning sites developed using templates. Customized sites naturally perform much better, which gives you a chance to increase traffic and convert leads. What it comes down to is that investing in custom web design and development will give both your online marketing and print media campaigns a significant boost.
  • Keeping up with Technology – Starting out with a custom web design or transforming your current site design is imperative, especially when you consider that the technological revolution is in full force. The greatest advantage to hiring a professional marketing agency is that it has a team of experts with the skills needed to customize or revamp a website incorporated with the latest technological advances. Not only does this give you better control over functionality and appearance, but your prospects will have a much better online experience. Original Source

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone On: 844-990-6111
Email: hugh@macraes.com

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A DIFFERENT PERSPECTIVE ON WEB DESIGN AND DEVELOPMENT SERVICES

POOR WEBSITE DESIGN: IS IT THE REASON FOR YOUR BOUNCE RATE?

If you think the web design for your small company has something to do with your bounce rate, it is important to seek help from a reputable web design development company. A company that provides website designing services will assess your site to identify the reason for this and other problems. It is important to note that the services of an ecommerce website design company can vary. For that reason, it is important to identify a company with experience and expertise in offering affordable web design for a small business.

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If your bounce rate is high, you are losing potential customers. Following are several examples of how a bad web design can cause your bounce rate to increase.

Slow-Loading Pages
Poor Content
Disproportional Pages
Misinforming Title Tag and Meta Description
Blank Page
Little or Poor Optimization

At MacRAE’s Marketing, we possess the knowledge and skill to deal with each of these potential issues. You can visit our website to learn more about our full line of services or call us today.
For more detail Click Here

Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Contact: 844-990-6111
Email: hugh@macraes.com

POOR WEBSITE DESIGN: IS IT THE REASON FOR YOUR BOUNCE RATE?

WHICH IS BETTER: FACEBOOK ADVERTISING OR GOOGLE ADWORDS?

digital marketing agency

Experts from the top digital marketing agencies agree that there are positive aspects to Facebook Advertising and Google AdWords. However, they are unique. As to which one is better, that depends on the goal that you are trying to achieve. As you research the top agencies in Toronto for digital marketing, be sure that you select a digital marketing agency that specializes in these forms of advertising, as well as other SEO strategies. Remember, some digital marketing companies make big claims but fail to follow through, so the decision that you make is very important.

The primary difference between the two is that Facebook Advertising is a Paid Social network and Google AdWords is a Paid Search network. Therefore, Facebook helps users identify businesses based on the things that they are interested in or their own online behavior, while Google AdWords uses keywords to help businesses find new customers. While the concept is different, both advertising giants can favorably impact your online business. For more detail Click Here

Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Country: Canada
Zip Code: L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

WHICH IS BETTER: FACEBOOK ADVERTISING OR GOOGLE ADWORDS?

5 Essential Things That Every SEO Services Company Must Know

The combination of changing customer demands and newly introduced strategies, technologies, and tools can be challenging for marketers. However, for an SEO services company to produce excellent results, the experts must be on top of things. By hiring the best SEO company, you have the needed assurance that the latest and greatest strategies will be utilized. However, not every search engine optimization company is aware of critical information required to produce results that meet or surpass your expectations.

The search engine optimization company that you hire should be aware of five essential things, as outlined below.

1.    Social Media Profile Ranking – Social media plays an increasingly more important role in marketing. Therefore, professionals need to know that in addition to web pages, social media profiles rank in search engines. This means that when conducting an online search, often a company’s social profile, whether on Facebook, Twitter, Pinterest, Instagram, or some other platform, is what comes back ranked high on search results. Therefore, your profiles must be properly optimized.

2.    Technical Ability – Technology and tools are valuable to SEO marketing. When working with the best SEO company, you have confidence that the team of experts has a great understanding of the technical side of SEO. Although an IT specialist leads technical tactics, a marketer with knowledge of sitemaps, codes, rewrites, server-side settings, and server response has a new perspective of marketing as a whole. Ultimately, this allows them to be more effective in their primary role.

3.    Link Building – The increase in social media platforms provides marketers with exciting new opportunities for link building. In addition to building links the old-fashioned way, marketers need to have a firm handle on external and internal link optimization.

4.    Content MarketingContent marketing is different today than it has been the past few years. Not only is solid written and digital content creation immensely important, marketers need to know about content distribution. With the right strategy, content ideas have great potential for providing tremendous value to users and search engines.

5.    Consistency – Consistency is vital for both written and digital content. Creating great content can be difficult, but the bigger challenge is being consistent. Marketers need to know that providing readers and viewers with credible, reliable, and consistently great content will have more impact on reaching the targeted audience. Consistency combined with smart and creative strategies helps increase site engagement and conversions.

MacRAE Marketing is an industry leader in SEO marketing. We offer the best SEO services in Canada and would love the opportunity to take your site from ordinary to extraordinary. For information about our services, please visit our website or call us to speak with a company representative.

Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

5 Essential Things That Every SEO Services Company Must Know

5 MISTAKES TO AVOID WHILE HIRING AN AFFORDABLE WEB DESIGN COMPANY

If you want a web design and development services company that is professionally designed and developed, but you need to stick to a relatively tight budget, it is important to note that hiring an affordable web design company does not automatically equate to super quality.

Avoiding Costly Mistakes

Paying Too Little or Too Much
No CMS
No Website Maintenance or Support
Lack of SEO and Social Media Knowledge
Hiring Just a Designer

MacRAE’s Inbound Marketing is an industry leader in website design and development. We offer inexpensive website design services for small businesses and large corporations, as well as development, without ever compromising on quality. To get started on building your website, please contact us. Click Here to know more…

Contact Us:

MacRAE’S Marketing
565 Orwell Street
Unit A, Mississauga
Ontario, Canada
Zip Code: L5A 2W4
Phone No: 1-844-990-6111
Email: hugh@macraes.com

5 MISTAKES TO AVOID WHILE HIRING AN AFFORDABLE WEB DESIGN COMPANY

GOOGLE MY BUSINESS: A BOON FOR LOCAL BUSINESS

If you operate a local business, your marketing could get a big boost by using the right seo services company, including Google My Business. With this local SEO marketing strategy, you have assurance that your business will appear in search result pages with the correct information when your business name is searched. The information that will be listed includes the correct open and close hours for your business.

To have your business appear on Google, you will first need to claim the administrative rights for your business listing by going to Google My Business. Once Google has verified that this in fact your business, you will be able to add more information to the listing. You can then use the listing as a marketing tool.

One of the ways that Google My Business helps with your local marketing is by connecting Maps, Search, and Google+ to assist users in finding your business online. Through the integration of these local SEO services, you can increase your business’s visibility online. Note that your account will be updated to Google My Business automatically, if you have previously used Google Places for Business. For more detail Click Here

Contact Us:

565 Orwell Street, Unit A
Mississauga, Ontario
Canada.
Zip Code: L5A 2W4
Call on: 1-844-990-6111
Email: hugh@macraes.com

GOOGLE MY BUSINESS: A BOON FOR LOCAL BUSINESS

Trends Upcoming for Inbound Marketing in 2017

If one thing is certain in the world of marketing, it is that it is always changing. Moving forward into 2017, we will likely see quite a few changes occurring in inbound marketing, which means that if you are not already working with an inbound marketing agency, now would be a good time to get started. We present several upcoming trends to keep an eye on in the coming months.

When planning for inbound marketing services, one area you will likely notice taking shape relates to the use of visual search. Videos, images, and other forms of visual content are now appearing in search results. Even more importantly, the use of visual search is now impacting purchase decisions. As a marketer, it is imperative that you begin optimizing the images on your website or risk missing a tremendous opportunity. Not sure how where to begin? Working with an experienced inbound marketing services firm can help.

We will also likely see augmented and virtual reality begin to shape the consumption of content to an even greater degree. In many ways, VR and AR are becoming the new video and could well impact the future of search. Virtual reality is no longer just the future. It’s already here, and it’s time marketers jump on board. Professional inbound marketing tools can help you get started.

It will also now be more important than ever to publish personalized content. If you are not already aligning your content to suit your buyer personas and their specific buyer journeys, you could already be missing opportunities. In order to boost engagement, you will need to ensure the buyer journey is personalized across all mediums. This will mean taking the time to listen to what your customers have to say.

Influencer marketing is certainly not new, but it is something we will see more of in the coming months. Even more importantly, marketers will need to make sure they are doing it right. When handled correctly, influencer marketing has the power to increase brand awareness. On the other hand, when not handled correctly, influencer marketing can be a dismal failure that can quickly drain your marketing budget. Not sure where to start to make the most of this opportunity? Consider consulting with professional inbound marketing firms to learn which influencers you should consider targeting for your next campaign. Doing so will be worth the time.

Trends Upcoming for Inbound Marketing in 2017