POOR WEBSITE DESIGN: IS IT THE REASON FOR YOUR BOUNCE RATE?

If you think the web design for your small company has something to do with your bounce rate, it is important to seek help from a reputable web design development company. A company that provides website designing services will assess your site to identify the reason for this and other problems. It is important to note that the services of an ecommerce website design company can vary. For that reason, it is important to identify a company with experience and expertise in offering affordable web design for a small business.

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If your bounce rate is high, you are losing potential customers. Following are several examples of how a bad web design can cause your bounce rate to increase.

Slow-Loading Pages
Poor Content
Disproportional Pages
Misinforming Title Tag and Meta Description
Blank Page
Little or Poor Optimization

At MacRAE’s Marketing, we possess the knowledge and skill to deal with each of these potential issues. You can visit our website to learn more about our full line of services or call us today.
For more detail Click Here

Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Contact: 844-990-6111
Email: hugh@macraes.com

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POOR WEBSITE DESIGN: IS IT THE REASON FOR YOUR BOUNCE RATE?

INCREASE TRAFFIC AND CONVERSIONS THROUGH CONTENT MARKETING

For the opportunity to increase both traffic and conversions, you need to consider the best content marketing agencies. After you identify the right digital content marketing agency, you and the expert can get down to business creating a plan that includes content marketing. Today, the need for assistance from digital content creation companies is exploding.

Content Marketing-1

Although the top content marketing agencies use a variety of techniques, the agency you hire will determine what works best for your company and goals. Following are some of the most widely used content marketing strategies.

Stellar Content
Primary Keywords
Valuable Topics
Killer Visual Asset
Lucrative Link Building

MacRAE’s Marketing is an industry leader in SEO. Our team of professionals would love to assist you in boosting traffic to your site and increasing the rate of conversions. You can contact us by phone or visit our website.

For more detail Click Here

Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Contact: 844-990-6111
Email: hugh@macraes.com

INCREASE TRAFFIC AND CONVERSIONS THROUGH CONTENT MARKETING

HOW TO RANK GOOGLE LOCAL LISTINGS ON THE TOP OF THE SERPS

GOOGLE LOCAL LISTINGS

The most efficient way to rank high on Google local listings on the top of SERPs is by depending on professional local SEO services. When it comes to SEO for local business, these experts have tremendous knowledge and skill. Today, local search engine optimization has become a critical part of internet marketing for local small businesses, giving local business owners more of an even playing field.

To get your local listing on the top of Google SERPs, a professional will use various techniques. For example, a Google My Business profile is critical for local SEO. Not only is this Google tool free, it can also help your company appear in local search results in response to people searching for your products or services.

Local Listing Pages
Community Blog
Proper Keyword Use
Ask Local Publications to Write About You or Your Business

To take your local business to the next level, we can help. At MacRAE’s Marketing, we understand what it takes to gain an edge over local competition. You can learn more by visiting our website or calling us today.

For more detail Visit Here

Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone On: 844-990-6111
Email: hugh@macraes.com

HOW TO RANK GOOGLE LOCAL LISTINGS ON THE TOP OF THE SERPS

Develop a Lead Generation Strategy for Your Digital Marketing Campaign

When you need help with lead generation marketing, you should identify several of the most respected lead generation companies. That way, you can identify the right company for creating your digital campaign that includes both online and offline lead generation strategies. The goal in researching the best lead generation companies to narrow down your choice to the one that can provide you with appropriate services for a successful campaign.

For the most part, the best lead generation companies take a similar approach to generating leads for a digital marketing campaign, although you might notice some differences. For a successful campaign, top-rated companies typically use the following online and offline lead generation strategies.

Offline Strategies

• High-Performing Sales Reps – Typically, a team of high-performing sales reps that work strictly off commissions will outperform full-time reps on a paid salary.

• Referral Networks – You can tap into networks of business owners and refer work to your current customers. This strategy is great for building strong business relationships that benefit both parties.

Online Inbound Marketing Strategies

For lead generation, both inbound and outbound efforts are necessary. For inbound marketing, your current customers and prospects want content that is compelling, informative, problem-solving, and engaging, whether on your website or social media platforms or in blogs and articles. Outstanding content also helps build trust, which turns into loyalty. To target the right audience and encourage sharing, an expert will optimize your content with links, keywords, meta descriptions, and more.

Online Outbound Marketing Strategies

While inbound marketing services are ideal for numerous lead generation activities, outbound strategies work to support and amplify the inbound efforts while targeting specific opportunities. An email campaign is one example of an outbound marketing strategy. Through emails, you can promote a new product or service, maintain contact with current customers and prospects, inform people of an upcoming event, and more.

Other examples of outbound marketing techniques include:

Display Ads – These ads target behavioral actions or various demographics.
Pay Per Click – PPC ads help boost search engine rankings.
Content Syndication – With this strategy, you can establish an online presence where prospects are most likely to show up.
• Hosted Events – These events include tradeshows, webinars, and private functions.

For strategies that generate leads for your digital marketing campaign, we can help. Our experts at MacRAE’s Marketing have the expertise required to ensure your 100 percent satisfaction. Please call us or visit our website today.

Develop a Lead Generation Strategy for Your Digital Marketing Campaign

3 HIGHLY EFFECTIVE STRATEGIES TO SAVE TIME WHILE MANAGING SOCIAL MEDIA

Social media can certainly be an effective way to interact with and engage both prospects as well as current customers, but it can also be extremely time-consuming. Below, we present some tips that can help you manage social media effectively while saving time.

Highly Effective Strategies to Save Time

Focus on Quality

In any successful social media marketing companies, it’s important to have a steady flow of content. At the same time, it’s vital to ensure the content you post is correct and relevant. All content you share should be of high enough quality to be re-shared or passed on to others. It’s also important to look for content that will stand the test of time rather than trend for a short period and then just disappear. Focusing on the creation of quality content will help your brand derive long-term benefits, which will help you save time in the end.

Using Content Source Resources

One of the most challenging and time-consuming aspects of running a social media campaign is finding content to post and tweet about. Using social media management tools can help make this process much easier while also helping you save a tremendous amount of time. Tools such as BuzzSumo and Mention are great because they will actually send you alerts when selected keywords are posted online. You can then re-share and re-tweet content. Other excellent sources for content include Feedly and Klout. If you have found yourself struggling to locate sources for content and frequently spend too much time scouring the internet trying to find content to share, the use of these tools can help you spend less time searching for content while still deriving more benefits from highly shareable content.
For more detail Click Here

Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Pin Code: L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

3 HIGHLY EFFECTIVE STRATEGIES TO SAVE TIME WHILE MANAGING SOCIAL MEDIA

HOW TO CREATE AN ADSENSE WEBSITE

Creating a Google AdSense website is easier than you might think. If you are not familiar with AdSense or how it works, it is a pay per click advertising service Program that gives you the ability to earn money from a website whenever someone clicks on one of your ads. The more clicks you receive on your ads, the more revenue you will generate. Google usually automatically displays these ads by choosing ads that are relevant to the content on your website. Such ads are known as contextual ads. The more specific and relevant content your site features, the more relevant ads will appear.

Create an AdSense Website

Google utilizes an automatic tracking system that works to track the number of unique clicks received on your website. You will then be paid accordingly. As long as you have proper content on your website, you can make free use of AdSense. It’s important to be aware that there are two types of AdSense ads. They are text ads and image ads. Only three AdSense ads can be used per page.

The key to developing a successful AdSense website is topic selection. You will need to focus on identifying the topics that have the most potential for generating a lot of search engine traffic. Sites that generate the most unique visitors are usually those that cover broad topic areas, such as news, technology, entertainment, etc. An effective AdSense website should have low competition, high cost per click keywords, and a massive demand for advertisers to display their ads using AdWords.
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Contact Us

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Pin Code: L5A 2W4
Email: hugh@macraes.com
Phone: 1-844-990-6111

HOW TO CREATE AN ADSENSE WEBSITE

WHY INFLUENCERS ARE KEY TO TRANSFORMING THE DIGITAL MARKETING LANDSCAPE

Just how important are influencers to digital marketing? More important than you might realize. In fact, influencers could be critical to transforming the landscape of digital marketing toronto.

Why Influencers Are Key to Transforming the Digital Marketing Landscape

As most marketers know, it’s critical to your marketing efforts to have your target audience receive your message. Yet, it’s becoming more and more difficult due to the amount of information overload present on the Internet. Consumers today are bombarded with more promotions, information, and advertisements than ever. It’s easy for your message to get lost. As beneficial as social media can be, it has also grown to the point that marketers now find it increasingly difficult to get noticed on large platforms like Facebook and Twitter. With more consumers making the shift to social media for product research, networking, and entertainment, those same consumers are now placing more trust in their online peers. Consequently, influencers have become critical to helping brands get noticed online.

Who exactly is an influencer? An influencer is anyone who is well-connected and has the ability to have an impact on both peers as well as consumer purchase decisions. This connection could be based on popularity, authority, position, relationships, or knowledge on social media. Most influencers have a high degree of clout, and if an influencer chooses to endorse a brand, he or she can prove to be a tremendous asset. Common examples of influencers include bloggers, social celebrities, industry experts, socialites, journalists, etc.
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Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Pin code: L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

WHY INFLUENCERS ARE KEY TO TRANSFORMING THE DIGITAL MARKETING LANDSCAPE