Want Your Web Traffic to Skyrocket? Get an Expert’s Help

As the owner of an online business, it is to your advantage to have some knowledge of SEO and marketing. However, considering that Google frequently changes its algorithms and the fact that SEO strategies continue to evolve, you need the help of an expert. By utilizing the services of a digital marketing agency, nothing gets overlooked.

For you to succeed in a highly competitive online market, it makes perfect sense to rely on help from a reputable digital marketing company. Instead of providing you with a cookie-cutter solution, the right company will first analyze your site’s design and performance and then create a customized solution.

To better understand how a digital marketing agency works and why its services are so critical, consider the following.

Sales and Marketing – The agency handles project procurement. At this beginning stage of your project, an expert will go over your goals, expectations, and objectives. Based on the information shared, this individual can then begin working on a plan that meets your specific needs.

Project Team – Within the project team are various experts, each contributing to your project. The team typically consists of an SMO and SEO analyst, content writer, video production expert, and a manager who oversees all of the activity. Sometimes, a digital marketing agency will have a separate content team responsible for written posts, articles, and web pages as well as video development and implementation.

Web Design and Development – The agency will have a web design and development team that specializes in creating exceptional site layouts and structures, followed by developing your site to include SEO strategies. These experts work from the viewpoint of prospects and existing customers to ensure they have the best experience possible when visiting your site.

CRM – For reviewing your project, staying on top of team progress, and working as a liaison between you and the agency, a Customer Relationship Manager (CRM) is onboard.

Project Reporting – A professional SEO company also provides you with reports on your project. With this, the expert monitors ongoing quality, checks content for plagiarism using state-of-the-art programs, and more. All of that information then gets reported back to you.

MacRAE’s Marketing offers excellent guidance, support, and services for online business owners like you. Instead of getting lost in the crowd, we will help you stand out. For information on our company and services, please visit us online or call a company representative today.

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Want Your Web Traffic to Skyrocket? Get an Expert’s Help

Unlike Google Search Algorithms, These SEO Fundamentals Do Not Change

On a relatively frequent basis, Google changes its algorithms, and in response, marketers make changes to their SEO services. Without online marketing experience, trying to stay on top of these changes is difficult. However, by using a top SEO agency, you can leave that to a professional. Even with ongoing algorithm changes, some SEO fundamentals remain consistent.On a relatively frequent basis, Google changes its algorithms, and in response, marketers make changes to their SEO services. Without online marketing experience, trying to stay on top of these changes is difficult. However, by using a top SEO agency, you can leave that to a professional. Even with ongoing algorithm changes, some SEO fundamentals remain consistent.

Fortunately, a reputable SEO company knows the changes to implement and which ones to leave alone. As a result, your site will perform optimally at all times. According to a highly respected SEO optimization company, the following represent strategies that are always effective, regardless of changes to Google’s algorithms.

•     Quality Content – When it comes to SEO fundamentals, “quality” content is critical. For great content, you need to keep it to around 800 words, using relevant primary and secondary keywords without overstuffing and provide original, informative, and compelling information. The goal with this SEO fundamental is to provide both prospects and existing customers with readable and digestible information on a particular topic. For Google to succeed, it needs to direct users to superior online content. Therefore, sticking to this fundamental, and if you do, you will achieve incredible visibility.

•     Trusted Networks – Another SEO fundamental involves building trust in networks. For Google to establish the most trustworthy online sources, it relies on a massive network of trust indicators. Therefore, it is important to get links to point to your site. The more trustworthy those links, the more trustworthy your site becomes. Click here  to visit original source.

Unlike Google Search Algorithms, These SEO Fundamentals Do Not Change

Missing Out on Organic Traffic? Optimize Your META Elements

With professional SEO services, you get more than you might expect. As a perfect example, an expert can optimize your META elements to drive more organic traffic to your website. While you might think optimizing META tags are new, experts have done this for quite some time. However, when an organic SEO company takes the helm and performs optimization correctly, there can be a substantial impact on increasing search traffic and conversions.

Just imagine using expert search engine optimization services and seeing an almost 70 percent increase in organic search engine visits, up to 80 percent more new site visitors, and a more than 400 percent increase in conversions. While this might sound farfetched, this is the reality when optimizing META tags.

As part of optimizing META elements of your site, a marketing expert can work with you to develop an extensive list of keywords that people interested in your product or service search for. Those same keywords optimize your META tags. However, you can also use your chosen keywords later on to re-optimize.

Also, a professional can use an innovative strategy to optimize the title META tag, which defines a document’s title. You may not realize that of all on-page SEO elements, the title META tag is by far the most critical. Continue reading

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone No: 844-990-6111
Email: hugh@macraes.com

Missing Out on Organic Traffic? Optimize Your META Elements

Generating Traffic Through Social Media: A 5-Step Process

An excellent way to generate more traffic via social media is by using professional social media management services. Rather than face challenges that come from trying to get more people to your site through social media alone, you should turn to a qualified social media marketing company. Although every social media network is unique, by following these steadfast rules, you will enjoy an increase in traffic.

An excellent way to generate more traffic via social media is by using professional social media management services. Rather than face challenges that come from trying to get more people to your site through social media alone, you should turn to a qualified social media marketing agency. Although every social media network is unique, by following these steadfast rules, you will enjoy an increase in traffic.

1. Visualization – People make quick first impressions, which is why you need to inspire your target audience using visuals. When done correctly, visuals prompt people to make decisions. Posts on social media sites accompanied by a high-quality image can boost engagement by as much as 600 percent compared to those using just text. By posting demos, product videos, how-to guides, and more, the chance of someone buying your product or service increases by 85 percent.

2. Shareable Content – Now that more people rely on mobile devices compared to desktop computers, you need content that mobile users can easily find and share. To drive more traffic via social media, the social media marketing agency that you hire can use buttons and plugins to assist.

3. Enhanced SEO – In response to the many changes to Google’s algorithms, SEO strategies have evolved. Visit Original Source

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone No: 844-990-6111
Email: hugh@macraes.com

Generating Traffic Through Social Media: A 5-Step Process

Bing Ads vs. Google AdWords: Which PPC Platform Gives a Better ROI?

Just as your website deals with fierce competition, so do pay per click services. Bing Ads and Google AdWords battle to become your preferred choice when setting up an effective marketing campaign. If you need help setting up a successful marketing campaign, you can count on a reputable pay per click agency.Just as your website deals with fierce competition, so do pay per click services. Bing Ads and Google AdWords battle to become your preferred choice when setting up an effective marketing campaign. If you need help setting up a successful marketing campaign, you can count on a reputable pay per click agency.

A trusted pay per click advertising agency has in-depth knowledge and understanding of both options and how they impact your ROI. A company that provides stellar pay per click advertising services will decide which one of these will best serve your needs.

Digital Marketing Campaign Setup – The ad budget is critical when setting up your marketing campaign. While Bing Ads allows you to choose between daily and monthly budget limits, AdWords only offers a daily spending limit.

Location Targeting – While you can set both platforms at the campaign level, with Bing Ads, you can also select an ad group level.

Ad Scheduling – In AdWords, dayparting gets based entirely on the specified time zone at the time the account gets created, which is unchangeable. Therefore, if you are on the east coast but running ads for your target audience on the west coast with an ad schedule of 9 a.m. to 5 p.m., you lose momentum. Original Source

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone On: 844-990-6111
Email: hugh@macraes.com

Bing Ads vs. Google AdWords: Which PPC Platform Gives a Better ROI?

Bing Ads vs. Google AdWords: Which PPC Platform Gives a Better ROI?

Just as your website deals with fierce competition, so do pay per click services. Bing Ads and Google AdWords battle to become your preferred choice when setting up an effective marketing campaign. If you need help setting up a successful marketing campaign, you can count on a reputable pay per click agency.Just as your website deals with fierce competition, so do pay per click services. Bing Ads and Google AdWords battle to become your preferred choice when setting up an effective marketing campaign. If you need help setting up a successful marketing campaign, you can count on a reputable pay per click agency.

A trusted pay per click advertising agency has in-depth knowledge and understanding of both options and how they impact your ROI. A company that provides stellar pay per click advertising services will decide which one of these will best serve your needs.

Digital Marketing Campaign Setup – The ad budget is critical when setting up your marketing campaign. While Bing Ads allows you to choose between daily and monthly budget limits, AdWords only offers a daily spending limit. • Location Targeting – While you can set both platforms at the campaign level, with Bing Ads, you can also select an ad group level.

Ad Scheduling – In AdWords, dayparting gets based entirely on the specified time zone at the time the account gets created, which is unchangeable. Therefore, if you are on the east coast but running ads for your target audience on the west coast with an ad schedule of 9 a.m. to 5 p.m., you lose momentum. With Bing Ads, the targeting times are for the location of the individual conducting a search or viewing your ad.

• Labels – If your marketing campaign relies on labeling, AdWords is the best solution since this is not something that Bing Ads offers.  Continue reading.

Bing Ads vs. Google AdWords: Which PPC Platform Gives a Better ROI?

Improve Your Marketing Results With an Online Marketing Agency

Are you tired of not achieving the marketing results that you deserve? If so, the problem could have something to do with the marketing agency that you currently use. Although most internet marketing companies provide the same services, there are distinct differences as well. Therefore, make sure that you choose a company with years of experience and unparalleled expertise in every aspect of marketing, including local and mobile.

The fact is that competition is fiercer than ever, which makes attracting new customers challenging. However, with the right internet marketing consulting services, you have the opportunity to get ahead of the pack. While some forms of traditional marketing still work, internet marketing companies have to have ingenuity for driving more traffic to your site and converting leads.

Internet marketing is both an art and a science, which is why you need excellent services to see your online business reach the next level of success. Following are a few examples of how top marketing agencies accomplish hard-to-reach goals in today’s competitive world.

  • SEO – Website optimization remains one of the most powerful tools for driving traffic to your site. According to recent studies, companies that rank on the first page of search results typically earn over 50 percent more traffic compared to those on the second page. However, if your company lands in the fifth spot on the first page, potential earnings drop to just 4 percent. Read more 
Improve Your Marketing Results With an Online Marketing Agency