WHY YOU NEED TO EMBRACE SOCIAL MEDIA FOR YOUR BUSINESS

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When it comes to using social media to advance an online business, some people struggle due to a lack of knowledge, no expertise, and even old and outdated methodologies. Regardless of the reason, it cannot be stressed enough that now is the time to embrace social media. With so many tremendous benefits, social media advertising services have skyrocketed. To jump onboard and experience the benefits for yourself, you want to hire a reputable SMM company.

In searching for the best social media marketing companies, make sure that you choose one with expertise in digital advertising, as well as SEO strategies. That way, every applicable technique is used to bring your online business to a new level of success.

The primary reasons for embracing social media include:

Enhanced brand awareness.
Increased loyalty.
More opportunities to target and convert prospects.
Increased website traffic.
Improved search engine ranking.
Better insight into customer behavior.
Improved customer service and support.
More competitive intelligence.

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Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Country: Canada
Zip Code: L5A 2W4
Email: hugh@macraes.com
Phone: 1-844-990-6111

WHY YOU NEED TO EMBRACE SOCIAL MEDIA FOR YOUR BUSINESS

WHICH IS BETTER: FACEBOOK ADVERTISING OR GOOGLE ADWORDS?

digital marketing agency

Experts from the top digital marketing agencies agree that there are positive aspects to Facebook Advertising and Google AdWords. However, they are unique. As to which one is better, that depends on the goal that you are trying to achieve. As you research the top agencies in Toronto for digital marketing, be sure that you select a digital marketing agency that specializes in these forms of advertising, as well as other SEO strategies. Remember, some digital marketing companies make big claims but fail to follow through, so the decision that you make is very important.

The primary difference between the two is that Facebook Advertising is a Paid Social network and Google AdWords is a Paid Search network. Therefore, Facebook helps users identify businesses based on the things that they are interested in or their own online behavior, while Google AdWords uses keywords to help businesses find new customers. While the concept is different, both advertising giants can favorably impact your online business. For more detail Click Here

Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Country: Canada
Zip Code: L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

WHICH IS BETTER: FACEBOOK ADVERTISING OR GOOGLE ADWORDS?

10 Most Harmful Mobile SEO Mistakes That You Are Doing

A responsive web design company provides multiple services. Near the top of the list is mobile SEO, which helps streamline online activity for people who use mobile devices and increases profits for online businesses by making them easier to find and more accessible. According to a top responsive web design firm, some designers are overzealous in their efforts, which leads to mistakes. If you want to make sure your site is mistake-free, hire a reputable mobile website design company.

1.    No Analytics for Tracking Conversions – Mobile SEO increases the flow of traffic to your website and boosts your conversion rate. However, unless analytics are used to track keywords and make comparisons, there is no way to identify what is converting.

2.    Wrong Optimized Keywords – Wrong optimized keywords include generic keywords with no value, global keywords for a locally based company, over-competitive keywords, and so on.

3.    Overlooking Local Searches – Although local searches are critical, they are often overlooked as part of mobile SEO. By focusing on local consumers, you will see an increase in the number of new prospects via a mobile device or in your brick-and-mortar business.

4.    No Unique Meta Descriptions or Title Tags – Poorly written, irrelevant, and stagnant meta descriptions and title tags lead to huge missed opportunities since searchers have no clue what your business is, does, or offers.

5.    Forgetting Anchor Text for Internal Links – To effectively increase the number of clicks, an anchor text is required for internal links.

6.    Link Quantity over Link Quality – The quality of your links is always more important than the quantity.

7.    Identical Anchor Text – The same anchor text should never be used for every link. Instead, switch things up with different anchor text for links to a page.

8.    Posting Bad Content – Using poor-quality content is a surefire way to fail. Whether as a landing page, blog, article, advertisement, promotion, or video, content must be well written, informative, relevant, and useful while solving a problem.

9.    Using Content that is Not Link Worthy –To encourage people to visit your site, the content must be link-worthy. This entails focusing on things like infographics, top lists, and text and video tutorials.

10.    Overlooking the Value of Great Design for Links – Without a great design for your links, your business comes across as having no authority of your domain.

As a top-rated responsive website design company in Canada, our team of experts at MacRAE’s Marketing can help you fix mobile SEO mistakes and with additional optimization needs. For assistance, call us or visit our website.

Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Email: hugh@macraes.com
Phone: 1-844-990-6111

10 Most Harmful Mobile SEO Mistakes That You Are Doing

5 Essential Things That Every SEO Services Company Must Know

The combination of changing customer demands and newly introduced strategies, technologies, and tools can be challenging for marketers. However, for an SEO services company to produce excellent results, the experts must be on top of things. By hiring the best SEO company, you have the needed assurance that the latest and greatest strategies will be utilized. However, not every search engine optimization company is aware of critical information required to produce results that meet or surpass your expectations.

The search engine optimization company that you hire should be aware of five essential things, as outlined below.

1.    Social Media Profile Ranking – Social media plays an increasingly more important role in marketing. Therefore, professionals need to know that in addition to web pages, social media profiles rank in search engines. This means that when conducting an online search, often a company’s social profile, whether on Facebook, Twitter, Pinterest, Instagram, or some other platform, is what comes back ranked high on search results. Therefore, your profiles must be properly optimized.

2.    Technical Ability – Technology and tools are valuable to SEO marketing. When working with the best SEO company, you have confidence that the team of experts has a great understanding of the technical side of SEO. Although an IT specialist leads technical tactics, a marketer with knowledge of sitemaps, codes, rewrites, server-side settings, and server response has a new perspective of marketing as a whole. Ultimately, this allows them to be more effective in their primary role.

3.    Link Building – The increase in social media platforms provides marketers with exciting new opportunities for link building. In addition to building links the old-fashioned way, marketers need to have a firm handle on external and internal link optimization.

4.    Content MarketingContent marketing is different today than it has been the past few years. Not only is solid written and digital content creation immensely important, marketers need to know about content distribution. With the right strategy, content ideas have great potential for providing tremendous value to users and search engines.

5.    Consistency – Consistency is vital for both written and digital content. Creating great content can be difficult, but the bigger challenge is being consistent. Marketers need to know that providing readers and viewers with credible, reliable, and consistently great content will have more impact on reaching the targeted audience. Consistency combined with smart and creative strategies helps increase site engagement and conversions.

MacRAE Marketing is an industry leader in SEO marketing. We offer the best SEO services in Canada and would love the opportunity to take your site from ordinary to extraordinary. For information about our services, please visit our website or call us to speak with a company representative.

Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

5 Essential Things That Every SEO Services Company Must Know

TOP 5 CONTENT MARKETING TRENDS THAT MATTER IN 2017

Over the last year, content marketing became more challenging than ever. With more content now displayed in more places and even more areas to cover, this trend is not likely to change in the coming months. In order to remain competitive, it’s important to understand how to make your content work more effectively.If necessary, you must consult with one of the best among ideal content marketing companies in market for optimum results.

Top 5 Content Marketing Trends That Matter in 2017.pngMapping Micro-Moments for Customers

It’s now imperative for brands to map the places as well as the ways in which customers interact with them. This makes it possible for you to provide users with the most optimal content. Ideally, it’s best to provide content in multiple formats to give prospects the information they need in order to take the next step in the sales funnel.

Giving Current Customers the Content They Want

Far too frequently, brands tend to focus their content creation efforts on new customer acquisition. While this is certainly important, it should be kept in mind that a large percentage of revenue usually tends to come from current customers. This means that it is vital to create content for your existing customers and not just prospects.

Implementing On-the-Fly Content

While real-time marketing has become increasingly relevant, if you want to maintain a competitive edge, it’s important to provide your current customers and your prospects with content that is highly relevant and fast. Think you need a large budget? Think again. Thanks to new tools, it’s possible to create this type of content far more easily and at a lower cost than in the past.
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Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

TOP 5 CONTENT MARKETING TRENDS THAT MATTER IN 2017

POINTS TO REMEMBER BEFORE HIRING AN SEM AGENCY

Before locking into a formal contract with an SEM agency, there are a few points to consider. After all, choosing the wrong agency to handle local search engine marketing could prove disastrous for your business. On the other hand, the right agency would promote a significant portion of your business. Ultimately, you need an agency qualified to handle your account in a professional and strategic manner.

SEM agencyAlthough certainly not impossible, finding the best local search engine marketing company can be challenging if you have no idea what to look for. Even if you understand PPC to some degree, understanding and implementing this strategy are two different things.

Remember, just like other optimization and online marketing strategies, PPC is continually evolving. Therefore, the paid search agency that you hire should have both experience and expertise that can be proven. Unfortunately, some companies will use big words to persuade people to hire their services only to fail with delivery. For that reason, be careful that you do not get caught up in that trap.

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Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone On: 1-844-990-6111
Email: hugh@macraes.com

POINTS TO REMEMBER BEFORE HIRING AN SEM AGENCY

INTERNET MARKETING CONSULTANCY: LET’S DISCUSS WHY ONE SHOULD HIRE IT

Internet marketing consultancy is one of the hottest buzzwords used today. The fact is that a reputable online marketing agency plays a vital role in the success of your online business. Therefore, it is a worthwhile investment.

Internet Marketing ConsultancyReasons for Hiring a Marketing Consultant Firm

Everyone Benefits – A marketing consultant firm provides helps all businesses, from small mom-and-pop shops to Fortune 500 corporations, regardless of industry.

Implementation of Effective Strategies – To promote your brand and maintain an online presence, a solid marketing strategy is essential. An online marketing agency will consider both newly developed marketing options and existing techniques that continually change to build a strong foundation and make modifications as needed. This ensures that your online business stays relevant.

Refined Objective Focus – A marketing firm will focus efforts on the highest-priority objectives.

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Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

INTERNET MARKETING CONSULTANCY: LET’S DISCUSS WHY ONE SHOULD HIRE IT