Third Party Reviews Integrated into Local Search Results by Google

In the Knowledge Graph cards for My Business resort and hotel listings, Google integrated reviews from third-party sources, including TripAdvisor. As explained by a reputable local SEO company, this update is different from others in which Google aggregated reviews coming from third-party sites in the “Reviews” tab.

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Longer Reviews

Now, third-party reviews show up when clicking on “View all Reviews,” which is unique since reviews appeared there before. Another significant difference is that instead of snippets of text, these new reviews contain full text. Along with that, the reviews include the source of where the information was originally published. If the review text is too long, users can click on a link that takes them directly to the initial source.

Another change is that users can filter reviews. After clicking on the drop-down menu for “All Reviews,” they can then select Agoda, Booking.com, Expedia, Google, or Hotels.com. As Google continues to make changes, there is a growing need for professional local search engine marketing services. By utilizing local search marketing services, you leave the integration of these and other changes in the hands of experts.

Providing both prospects and existing customers more information in the form of online reviews is valuable for your marketing campaign. The more information that individuals have, the more enticed they feel to learn about the product or service you offer. If you have little time to spend on this or any SEO strategy, an expert can help. Visit Source

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone No: 844-990-6111
Email: hugh@macraes.com

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Third Party Reviews Integrated into Local Search Results by Google

How Twitter’s New 280-Character Update Will Impact Twitter User

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Now that Twitter expanded its characters limit to 280, you may wonder how that will affect you as a user. Although everyone can now tweet more characters, a significant benefit is to digital marketers. That means that whether you handle your marketing efforts or rely on an expert in social media optimization, Twitter just opened the door to exciting opportunities.

A social media marketing company working on your behalf has more space for promoting your brand or product. Considering the vast importance of social media, an expert can leverage the new 280-character limit to distribute relevant content or tell stories. After all, the original 140 characters did not provide enough room to share information efficiently.

Increased Value

Now that the character count expanded, you or a professional digital marketer can avoid spending valuable time editing or deleting a tweet altogether. Instead, you can tweet viable information that will make your brand more visible, drive more traffic to your website, and ultimately, result in a higher conversion rate and generated revenue. Click here to learn more about this update…

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone No: 844-990-6111
Email: hugh@macraes.com

How Twitter’s New 280-Character Update Will Impact Twitter User

Good News for SEOs: Google Updates the SEO Starter Guide

Known for continuously rolling out new products and enhancing existing ones, Google did it again. Now, a professional SEO firm will benefit from the updated SEO starter guide. The last time this guide got updated was in 2012. Now, after several years of working on it, Google republished the guide.

One important note is that according to Google, this new release does not make the earlier starter guide irrelevant. However, what makes the new release beneficial to any reputable SEO services company is that it now includes details for markup and mobile. Also, instead of publishing the guide in PDF, it is in HTML. Because of that, it offers better accessibility.

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Additional Changes

Another change is that Google got rid of the webmaster academy, considering that it was redundant. Instead, a significant amount of the content merged. At the same time, additional information went into the starter guide, again focusing on structured markup and mobile. Since both of these areas are critical components of search engine optimization services, it will benefit both the experts and their customers.

Overall, the new starter guide is a compilation of both previously available and newly added information. For SEO purposes, this gives experts virtually everything that they need. Also, the new guide comes in nine languages: English, French, Japanese, Russian, German, Spanish, Turkish, Portuguese, and Italian. While it’s not yet an option, rumor has it that Google will soon add several other languages such as Arabic.

Since 2008 when the first starter guide rolled out and even after the latest update in 2012, a lot has changed in the world of SEO. Now, an SEO services company has an even better resource regarding the recommendations made by Google for making websites search engine-friendly. Ultimately, when you hire an optimization firm, it will have a greater understanding of your site, thereby offering more enhanced SEO services.

Your Best SEO Source

At MacRAE’s Marketing, we utilize the updated Google starter guide plus many additional resources to ensure that we provide you with exemplary services that get optimal results. For information about our company and the full spectrum of our capabilities, please visit us online or call to speak with a company representative. We know just how critical optimization is for today’s SEO landscape and for getting ahead of the competition. In response, we always do whatever it takes to help our customers succeed.

Good News for SEOs: Google Updates the SEO Starter Guide

White Hat SEO: 5 Lessons Learned from Link Building

Using lessons learned from various types of link building, you can improve on your site’s White Hat SEO. If you have the skills required to make the appropriate changes, great, but if not, you can use professional link building services. The great thing about relying on an expert is that this individual has already gained tremendous insight into what does and does not work using various link building techniques. Therefore, you do not experience a learning curve.

When it comes to link building in SEO, the following are five of the lessons learned by top experts.

1. Making Published Data “Cool” – You might think that by making published data “cool,” you will get links. The fact is that if you want to use already-reported data, make sure that you put a new spin on it. Even if you repackage data, you have to say something new about it but also make sure that the data you use does not already have significant coverage. When trying to build links, other sites have no interest in linking to your site if it contains statistics or points published elsewhere.

2. Challenges of Building Links with Videos – For brand awareness, using video content for viral sharing is effective. However, for earning links, videos present challenges. While you hope that incredible videos will attract a large number of backlinks, the issue is that seldom do publishers give those videos proper attribution. In other words, they embed videos from YouTube with links to YouTube as opposed to linking to the creator. The lesson learned is that while building links with videos is challenging, you can contact someone who embeds your video that does not link to you and ask for a link. Continue reading

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone No: 844-990-6111
Email: hugh@macraes.com

White Hat SEO: 5 Lessons Learned from Link Building

How Social Media Marketing Companies Power Your Lead Generation Campaigns

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The fact that social media marketing is ever-changing combined with growing online competition makes lead generation increasingly challenging. In response, the best social media marketing companies continually use new strategies to drive lead-generation efforts.

More reputable companies that provide SMO services now rely on inbound marketing. When done correctly, your campaign can produce more than 50 percent more leads when compared to just using conventional outbound tactics. However, even that comes with challenges since generating enough high-quality content, developing nurturing campaigns, and optimizing your site for search engines requires a significant amount of time, effort, and labor.

Fortunately, you can rely on social media management services to work on your behalf. Experts implement the right strategies into your campaign to get the lead generation results you want. Not only will you notice a vast improvement in your conversation rate, you will also take the lead away from your fiercest competitors.

Although top SMO services use referrals for generating leads, it should not be their primary focus. Unfortunately, references might not produce the type of customer that you want, and they tend to be inconsistent. For powering a successful lead-generation campaign, a top agency focuses on specific things, including:

Identifying Your Target Audience – You must know your target audience before generating leads. For this, look at your current customers to determine who they are, what their goals are, and where they spend most of their time online. Using experience, expertise, and innovative tools, an expert will help make this determination. Ultimately, your marketing campaign gets molded according to traffic channels, messaging, and a host of other things to best suit your audience’s preferences. To read more click here

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone No: 844-990-6111
Email: hugh@macraes.com

How Social Media Marketing Companies Power Your Lead Generation Campaigns

Unlike Google Search Algorithms, These SEO Fundamentals Do Not Change

On a relatively frequent basis, Google changes its algorithms, and in response, marketers make changes to their SEO services. Without online marketing experience, trying to stay on top of these changes is difficult. However, by using a top SEO agency, you can leave that to a professional. Even with ongoing algorithm changes, some SEO fundamentals remain consistent.On a relatively frequent basis, Google changes its algorithms, and in response, marketers make changes to their SEO services. Without online marketing experience, trying to stay on top of these changes is difficult. However, by using a top SEO agency, you can leave that to a professional. Even with ongoing algorithm changes, some SEO fundamentals remain consistent.

Fortunately, a reputable SEO company knows the changes to implement and which ones to leave alone. As a result, your site will perform optimally at all times. According to a highly respected SEO optimization company, the following represent strategies that are always effective, regardless of changes to Google’s algorithms.

Quality Content – When it comes to SEO fundamentals, “quality” content is critical. For great content, you need to keep it to around 800 words, using relevant primary and secondary keywords without overstuffing and provide original, informative, and compelling information. The goal with this SEO fundamental is to provide both prospects and existing customers with readable and digestible information on a particular topic. For Google to succeed, it needs to direct users to superior online content. Therefore, sticking to this fundamental, and if you do, you will achieve incredible visibility. Original Source

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone No: 844-990-6111
Email: hugh@macraes.com

Unlike Google Search Algorithms, These SEO Fundamentals Do Not Change

Online Marketing An ROI Centric Approach

When it comes to online marketing, you always want to take a Return on Investment (ROI)-centric approach. However, if you have no idea how to get started, you can reach out to a reputable online marketing agency. As experts, an internet marketing agency will analyze your current site’s performance, followed by making the appropriate recommendations for improvement.

Challenges in today’s mobile, digital, and social-connected world are real. In particular, measuring ROI remains a top concern. As demand from CEOs and board members to see investments produce better business results intensifies, internet agencies now take more of an ROI-centric approach.

It is essential that you measure marketing ROI. One of the main challenges is time, especially when you consider the vast number of channels, agencies, and content that support marketing entails. Fortunately, top marketers continue to find practical tools for collecting data. They also possess the skills required to generate, monitor, and measure marketing ROI.

By taking an ROI-centric approach, experts cancel programs that do not generate a measurable return. In other words, they make trade-off calculations to help boost ROI. If a return on marketing activities is unmeasurable, then you should stop investing in them. To achieve your goal of seeing a higher ROI in response to your efforts, you should work with an online marketing consultant who follows a strategic plan.

  • For one thing, the consultant should identify and include all variable costs, including agency, media spending, and even fixed costs such as salaries, benefits, and various technology investments.  Original Source

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone No: 844-990-6111
Email: hugh@macraes.com

Online Marketing An ROI Centric Approach