OPTIMIZE YOUR CONTENT FOR HUMANS AND SEARCH ENGINES

Search engine optimization is just as important as ever, but it’s also critical to ensure that you optimize your content not just for search engines but also for humans. Since the introduction of the Google Penguin update a few years ago, user experience has become the main focus of effective search engine optimization. The key is to strike an effective balance between optimizing content for search engine crawlers and users.

Begin by thinking about the needs and intentions of users when creating a keyword and content creation strategy.  The goal should be to create the best information that will be of the most benefit to users. Think about what you would be searching for if you were looking for products or services.

At one time, keyword stuffing was the central approach to most SEO strategies. Today, it is no longer an acceptable practice. Instead, keyword stuffing lends nothing to user experience and you could actually be penalized by search engines if you use this practice. Click Here to view Original Source…

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OPTIMIZE YOUR CONTENT FOR HUMANS AND SEARCH ENGINES

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