Develop a Lead Generation Strategy for Your Digital Marketing Campaign

When you need help with lead generation marketing, you should identify several of the most respected lead generation companies. That way, you can identify the right company for creating your digital campaign that includes both online and offline lead generation strategies. The goal in researching the best lead generation companies to narrow down your choice to the one that can provide you with appropriate services for a successful campaign.

For the most part, the best lead generation companies take a similar approach to generating leads for a digital marketing campaign, although you might notice some differences. For a successful campaign, top-rated companies typically use the following online and offline lead generation strategies.

Offline Strategies

• High-Performing Sales Reps – Typically, a team of high-performing sales reps that work strictly off commissions will outperform full-time reps on a paid salary.

• Referral Networks – You can tap into networks of business owners and refer work to your current customers. This strategy is great for building strong business relationships that benefit both parties.

Online Inbound Marketing Strategies

For lead generation, both inbound and outbound efforts are necessary. For inbound marketing, your current customers and prospects want content that is compelling, informative, problem-solving, and engaging, whether on your website or social media platforms or in blogs and articles. Outstanding content also helps build trust, which turns into loyalty. To target the right audience and encourage sharing, an expert will optimize your content with links, keywords, meta descriptions, and more.

Online Outbound Marketing Strategies

While inbound marketing services are ideal for numerous lead generation activities, outbound strategies work to support and amplify the inbound efforts while targeting specific opportunities. An email campaign is one example of an outbound marketing strategy. Through emails, you can promote a new product or service, maintain contact with current customers and prospects, inform people of an upcoming event, and more.

Other examples of outbound marketing techniques include:

Display Ads – These ads target behavioral actions or various demographics.
Pay Per Click – PPC ads help boost search engine rankings.
Content Syndication – With this strategy, you can establish an online presence where prospects are most likely to show up.
• Hosted Events – These events include tradeshows, webinars, and private functions.

For strategies that generate leads for your digital marketing campaign, we can help. Our experts at MacRAE’s Marketing have the expertise required to ensure your 100 percent satisfaction. Please call us or visit our website today.

Develop a Lead Generation Strategy for Your Digital Marketing Campaign

3 HIGHLY EFFECTIVE STRATEGIES TO SAVE TIME WHILE MANAGING SOCIAL MEDIA

Social media can certainly be an effective way to interact with and engage both prospects as well as current customers, but it can also be extremely time-consuming. Below, we present some tips that can help you manage social media effectively while saving time.

Highly Effective Strategies to Save Time

Focus on Quality

In any successful social media marketing companies, it’s important to have a steady flow of content. At the same time, it’s vital to ensure the content you post is correct and relevant. All content you share should be of high enough quality to be re-shared or passed on to others. It’s also important to look for content that will stand the test of time rather than trend for a short period and then just disappear. Focusing on the creation of quality content will help your brand derive long-term benefits, which will help you save time in the end.

Using Content Source Resources

One of the most challenging and time-consuming aspects of running a social media campaign is finding content to post and tweet about. Using social media management tools can help make this process much easier while also helping you save a tremendous amount of time. Tools such as BuzzSumo and Mention are great because they will actually send you alerts when selected keywords are posted online. You can then re-share and re-tweet content. Other excellent sources for content include Feedly and Klout. If you have found yourself struggling to locate sources for content and frequently spend too much time scouring the internet trying to find content to share, the use of these tools can help you spend less time searching for content while still deriving more benefits from highly shareable content.
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Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Pin Code: L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

3 HIGHLY EFFECTIVE STRATEGIES TO SAVE TIME WHILE MANAGING SOCIAL MEDIA

HOW TO CREATE AN ADSENSE WEBSITE

Creating a Google AdSense website is easier than you might think. If you are not familiar with AdSense or how it works, it is a pay per click advertising service Program that gives you the ability to earn money from a website whenever someone clicks on one of your ads. The more clicks you receive on your ads, the more revenue you will generate. Google usually automatically displays these ads by choosing ads that are relevant to the content on your website. Such ads are known as contextual ads. The more specific and relevant content your site features, the more relevant ads will appear.

Create an AdSense Website

Google utilizes an automatic tracking system that works to track the number of unique clicks received on your website. You will then be paid accordingly. As long as you have proper content on your website, you can make free use of AdSense. It’s important to be aware that there are two types of AdSense ads. They are text ads and image ads. Only three AdSense ads can be used per page.

The key to developing a successful AdSense website is topic selection. You will need to focus on identifying the topics that have the most potential for generating a lot of search engine traffic. Sites that generate the most unique visitors are usually those that cover broad topic areas, such as news, technology, entertainment, etc. An effective AdSense website should have low competition, high cost per click keywords, and a massive demand for advertisers to display their ads using AdWords.
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Contact Us

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Pin Code: L5A 2W4
Email: hugh@macraes.com
Phone: 1-844-990-6111

HOW TO CREATE AN ADSENSE WEBSITE

WHY INFLUENCERS ARE KEY TO TRANSFORMING THE DIGITAL MARKETING LANDSCAPE

Just how important are influencers to digital marketing? More important than you might realize. In fact, influencers could be critical to transforming the landscape of digital marketing toronto.

Why Influencers Are Key to Transforming the Digital Marketing Landscape

As most marketers know, it’s critical to your marketing efforts to have your target audience receive your message. Yet, it’s becoming more and more difficult due to the amount of information overload present on the Internet. Consumers today are bombarded with more promotions, information, and advertisements than ever. It’s easy for your message to get lost. As beneficial as social media can be, it has also grown to the point that marketers now find it increasingly difficult to get noticed on large platforms like Facebook and Twitter. With more consumers making the shift to social media for product research, networking, and entertainment, those same consumers are now placing more trust in their online peers. Consequently, influencers have become critical to helping brands get noticed online.

Who exactly is an influencer? An influencer is anyone who is well-connected and has the ability to have an impact on both peers as well as consumer purchase decisions. This connection could be based on popularity, authority, position, relationships, or knowledge on social media. Most influencers have a high degree of clout, and if an influencer chooses to endorse a brand, he or she can prove to be a tremendous asset. Common examples of influencers include bloggers, social celebrities, industry experts, socialites, journalists, etc.
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Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Pin code: L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

WHY INFLUENCERS ARE KEY TO TRANSFORMING THE DIGITAL MARKETING LANDSCAPE

SEO Services Company: A Comprehensive Guide to Link Building for SEO in 2017

Because things continuously evolve, it is imperative that you hire the right SEO services company. Especially when it comes to developing a comprehensive link building campaign, SEO services for your small business are essential. Providing all of the link building strategies in a single article is impossible, which is why a top SEO company wanted to cover a few of the more important aspects.

•    Use Quality Links – The links must be high quality, including organic editorial links that come from brand mentions. The driver behind this is Google’s ongoing effort to improve the quality of search findings. The days of earning a legitimate link for your site through a directory listing are gone and, in fact, Google could discount those links.

•    Link Organization – For link building, there is no one-size-fits-all strategy. Therefore, it is essential to take a customized approach using a variety of considerations, such as website history, reputation, community, industry and non-industry relationships, direct and search competitors, current link profile, and audience. To develop a comprehensive strategy, the expert who you hire for SEO services for your small business will have industry experience, understanding, and research capability.

•    Define the End Game – Before an SEO expert can build a successful link building campaign, you need to have goals. Without having an attainable goal in mind, links are constantly pursued without improved performance.

•    Identify Your Product or Service – Identify what it is that you plan to offer your customers as a means of earning links. For instance, you need to know who your industry influencers are, followed by creating useful, informative, and helpful content that they find appealing. Typically, content includes expanded list posts, how-to and go-to guides, infographics, and so on.

•    Funnel Authority – Once you attract links to your content, you need to funnel authority from one page to another. That way, more traffic is driven to your site’s pages to help convert prospects into loyal customers. Funneling authority is accomplished with links that go to your website homepage, to your brand name, and to product pages and that contain keywords associated with your ranking efforts.

These are just a few of the things involved in developing a successful link building campaign. When carefully planned, you will experience a consistent increase in the quality and quantity of third-party websites that start linking to the most important pages on your site. At MacRAE’s Marketing, our team has the expertise and skills required to achieve this goal. Please visit our website to learn more about our services or call us today.

SEO Services Company: A Comprehensive Guide to Link Building for SEO in 2017

5 EFFECTIVE WAYS FOR CUSTOM WEBSITE DEVELOPMENT IN WORDPRESS

5 Effective Ways for Custom Website Development in WordPress

WordPress can make it incredibly simple to get a website up and running in no time, but that does not mean that you need to sacrifice the benefits of custom website development. Also you can follow the guidelines provided by several web design and development services to add extra benefits to your website in terms of SEO. Below, we walk you through five effective ways to develop a custom website in WordPress.

Quality Images

Images can quickly make or break a website. A poor choice of images is one of the most common mistakes that many new website designers make. When incorporating images into your website, it is important not to use cheap images. Doing so can reflect poorly on your business. Be prepared to invest in quality images. If you do not have a budget for quality images, consider using sources for quality free photos, such as Flickr Creative Commons or Stock.xchng.
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Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

5 EFFECTIVE WAYS FOR CUSTOM WEBSITE DEVELOPMENT IN WORDPRESS

HYPERLOCAL MARKETING: TREND FOR SMES IN 2017

Hyperlocal-Marketing-Trend- for-SMEs

Local advertising services are becoming increasingly important for online business owners. Although marketers have focused on targeting a local audience to a certain degree, the value of this is now realized. Local search engine optimization companies are now busier than ever. Local online advertising is proven to be a critical component of SEO strategies.

Because certain trends for SMEs have emerged in 2017, a significant amount of hyperlocal marketing is being performed by local search marketing companies. Small and medium-sized enterprises realize that different strategies are required to target millennials while using other messages and channels for people in the most predominate generational marketing segment.
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Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Email: hugh@macraes.com
Phone: 1-844-990-6111

HYPERLOCAL MARKETING: TREND FOR SMES IN 2017