Improve Your Marketing Results With an Online Marketing Agency

Are you tired of not achieving the marketing results that you deserve? If so, the problem could have something to do with the marketing agency that you currently use. Although most internet marketing companies provide the same services, there are distinct differences as well. Therefore, make sure that you choose a company with years of experience and unparalleled expertise in every aspect of marketing, including local and mobile.

The fact is that competition is fiercer than ever, which makes attracting new customers challenging. However, with the right internet marketing consulting services, you have the opportunity to get ahead of the pack. While some forms of traditional marketing still work, internet marketing companies have to have ingenuity for driving more traffic to your site and converting leads.

Internet marketing is both an art and a science, which is why you need excellent services to see your online business reach the next level of success. Following are a few examples of how top marketing agencies accomplish hard-to-reach goals in today’s competitive world.

  • SEO – Website optimization remains one of the most powerful tools for driving traffic to your site. According to recent studies, companies that rank on the first page of search results typically earn over 50 percent more traffic compared to those on the second page. However, if your company lands in the fifth spot on the first page, potential earnings drop to just 4 percent. Read more 
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Improve Your Marketing Results With an Online Marketing Agency

How a Digital Marketing Consultant Influences Consumer Behavior Using these 5 Strategies

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Even if you have decent information about digital / internet marketing consulting services, you may not realize how beneficial it is to work with a professional digital marketing consultant. As a specialist who deals with online marketing issues, this individual can transform an otherwise stagnant website into one that has improved online visibility, increased traffic, more conversions, and a higher return on investment.

As part of digital marketing consulting services, the expert can influence consumers’ behavior using five specific strategies. For an digital marketing agency to help turn your business around, the expert completes digital marketing courses in Toronto. Through ongoing education and digital marketing training, this professional has the opportunity to learn about new and innovative solutions that ultimately benefit you as the customer. Today, many of the best marketers rely on psychology, as indicated below.

1. Emotional and Psychological Appeals – Both appeals resonate with consumers. By appealing to people on an emotional and psychological level, they respond incredibly well. Instead of trying to explain how your product or service works, the goal is to show how it enhances life or makes tasks easier.

2. Reveal Your Flaws – Most people would never consider exposing their flaws, but in reality, this works to influence behavior. By pointing out flaws, your credibility increases. If you have a product or service that failed but have now remedied the problem, be honest and transparent. Everyone knows that mistakes happen. By revealing yours, more people will trust you.

3. Repositioning – Through digital marketing training, the top experts learn how to change the position of your business in the minds of consumers. Not only do professionals reposition your company, but also your competition. Ultimately, this puts your product or service in the forefront of the minds of people who have an interest in what you sell. Original Source

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone On: 844-990-6111
Email: hugh@macraes.com

How a Digital Marketing Consultant Influences Consumer Behavior Using these 5 Strategies

A DIFFERENT PERSPECTIVE ON WEB DESIGN AND DEVELOPMENT SERVICES

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With millions of websites, many vying for the same customers, it is imperative to use the best web design and development services that you can find. Otherwise, there is a good chance that your website will become lost to the fierce online competition. What that means is that instead of standard services, now is the time to consider custom web development. That way, you can offer both prospects and existing customers a unique experience.

Standing Out

To better understand why custom website development is so critical to your online success, consider a few of the primary benefits compared to standard services.

  • Boosting Online Marketing and Print Media – To start, if you look at current statistics, you will learn that among the top-ranking websites in search engines, very few are free designs, meaning sites developed using templates. Customized sites naturally perform much better, which gives you a chance to increase traffic and convert leads. What it comes down to is that investing in custom web design and development will give both your online marketing and print media campaigns a significant boost.
  • Keeping up with Technology – Starting out with a custom web design or transforming your current site design is imperative, especially when you consider that the technological revolution is in full force. The greatest advantage to hiring a professional marketing agency is that it has a team of experts with the skills needed to customize or revamp a website incorporated with the latest technological advances. Not only does this give you better control over functionality and appearance, but your prospects will have a much better online experience. Original Source

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone On: 844-990-6111
Email: hugh@macraes.com

A DIFFERENT PERSPECTIVE ON WEB DESIGN AND DEVELOPMENT SERVICES

THE ROLE OF A CONTENT MARKETING SERVICE IN ONLINE BUSINESSES

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Achieving online success requires many SEO strategies. Among these, content is one of the most critical. Without proper content, your site will suffer immensely. As an online business owner, it is essential for you to use a reputable content marketing service. Even if you have a small business with a tight budget, you can find an affordable content marketing agency that provides optimal services.

Whether having a new site designed or developed or needing assistance for an existing website, the expert that you hire will do an assessment to determine that appropriate changes to your content. Although the best content marketing agencies do more than just brand content management, most focus a significant amount of attention on content, including blogs, website pages, videos, photos, and so on.

Unlike other SEO strategies, content marketing takes a unique approach that focuses on creating and distributing relevant, consistent, engaging, and valuable content as a way of attracting and retaining your targeted audience. Ultimately, this service will help increase traffic to your site and drive profitable prospect action.

Value is the most critical aspect of content marketing. The right content will become a vital part of your overall marketing campaign, giving people what they want. The expert’s goal is to provide your audience with as much value from your content as possible. Beyond useful and interesting information, your site’s content must be able to solve a problem.

Types of Content Marketing

Content marketing takes many different forms. However, the following are few examples so that you can see just how vital its role in your long-term success is.

  • Infographics – At one time, people laughed at infographics, but today, they are an essential part of any content management strategy. The great thing about infographics is that you can use them on your social media sites and post them on your website. When professionally designed, infographics send out a powerful message.
  • Webpages – As part of your website design, you need webpages that create an opportunity to bring in more potential customers than a website alone. Click here to read more…

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone On: 844-990-6111
Email: hugh@macraes.com

THE ROLE OF A CONTENT MARKETING SERVICE IN ONLINE BUSINESSES

How to Increase the Conversion Rate for Your PPC Campaign

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Are you running a PPC campaign but not getting the conversions that you want? If so, now is the time to consider pay-per-click marketing services by one of the many talented PPC advertising companies. With the right pay-per-click management service, you will see a significant change. It is important to note that when searching for the right pay per click services, you should consider a company with expertise in all SEO strategies so that you can work with one source now and for future needs.

Following are examples of strategies for increasing the conversion rate of your PPC campaign:

  • Tracking Conversions – Not tracking the right things is a missed opportunity. For instance, if you have an e-commerce website but only track sales, other potential conversions are overlooked, including shares, page engagement, email signups, downloads, and more. The right tool can track all conversions, making it easier for the SEO expert to identify areas of strength and weakness.
  • Retargeting – Sometimes, it pays off to retarget shoppers who engaged with your brand but never followed through in making a purchase. As part of this social psychology phenomenon, people tend to develop a preference for things based on familiarity. For increasing conversions, retargeting ads are highly effective. In fact, these ads typically result in a 24 percent visitor return rate.
  • Consistency with Landing Pages – For whatever reason, many people overlook this opportunity for increasing conversions by not matching ads to the associated landing pages. Statistics show that for clicks related to keyword searches with high commercial intent, PPC ads account for roughly 65 percent. That means when users see your ads and click through, many go into immediate buying mode, but only if the link takes them to the anticipated landing page. Original Source

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone On: 844-990-6111
Email: hugh@macraes.com

How to Increase the Conversion Rate for Your PPC Campaign

Qualities of a Reliable Digital Marketing Agency: What to Look for in Your Provider

If you want to have a well-respected digital marketing agency or an online marketing agency to work on your campaign, there are certain things that you need to look for and expect. After all, the marketing services that the company provides should enhance your brand’s visibility, increase traffic to your website, and convert more leads. It is important that you hire a company that meets specific criteria to accomplish these goals.

Although the top digital agencies do a remarkable job, not all provide the same types or caliber of service. For that reason, you need to research several agencies so that you can make comparisons, ask questions, and then ultimately, hire the right digital advertising company that best matches your needs.

Before making your selection, it is important to understand your business needs. Only then can you choose an agency that lines up. The following are some examples of what you should expect when working with a reputable provider.

• Experience – The top digital agencies that you consider should have years of experience. Because the digital marketplace is ever-changing, experience is critical. The company that you hire should be well-rounded, meaning it has experience in all aspects of marketing, both on and offline.

• Specialization – Make sure that you select an advertising agency that has expertise in marketing your type of business. For instance, if your company specializes in something unique, you want to hire an agency that caters to your niche. Visit Original Source

Qualities of a Reliable Digital Marketing Agency: What to Look for in Your Provider

How Local SEO Services Can Boost Your Business Leads

Are you looking for a way to boost your business? If so, you should speak with an expert about local SEO services. Although there is tremendous value in all SEO tactics, local search engine optimization is also essential. Without having the right strategies in place, both your brick and mortar and online business could suffer significantly.

SEO for local business helps align vital information about your business with your “My Business” page in Google, as well as local directories, multiple search engines, and social media networks. Included are things like your company name, address, phone number, website URL, types of products or services, office hours, and so on.

Primary Benefits

1. Revealing Business Information – When conducting online searches, many people come across inaccurate or incorrect business information, including phone number, hours of operation, address, and so on. Because you want your prospects to find you quickly and easily, it is essential for your information to be correct and consistent. By using professional services for local search engine optimization, you never have to worry about people receiving wrong information.

2. Company and Brand Visibility – Thanks to enhanced company and brand visibility, you will see a dramatic increase in traffic to your site. One way to accomplish this is with reviews. As part of your local SEO strategy, an expert will generate customer reviews on your product or service. Typically, reviews have a significant impact on local search rankings.
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Contact Us:

MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Zip Code: L5A 2W4
Phone No: 1-844-990-6111
Email: hugh@macraes.com

How Local SEO Services Can Boost Your Business Leads